General Manager - Beco Energy Limited
“The partnership between Air and Beco has developed from the pilot campaign to a continued relationship. Air has become the main sales lead generators for Beco and it continues to build so now there are brighter sky’s ahead for Beco.”
Beco is based in the South West of England and was established in 1979. With almost 40 years of experience, they are proud to be one of the longest operating renewable energy companies in the UK.
Beco delivers energy savings to businesses, the community, agricultural customers and homeowners. Using a range of technologies, Beco are experts in solar and wind power and installations of energy efficiency equipment including Voltage Optimisation and LED lighting.
Following a major restructure, Beco was compelled to generate new business growth and drive new leads into the business. They had previously relied on referrals and a steady existing customer base but were seeking a fresh approach to achieve their vision.
Beco wanted to concentrate on generating more customers who required an energy audit but needed a shift in thinking to take a refreshed strategy to market.
At the time of writing, this campaign had resulted in 50 confirmed orders from the 300 appointments set to date, achieving £400,000 worth of order value.