Gold Star Soft Drinks

CASE STUDY

Highlights

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call hours
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appointments
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conversion rate
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warm opportunities
in the pipeline

Mark Wainwright

Gold Star Soft Drinks

“Air Marketing Group has provided well-qualified appointments since day one of our campaign. We had 11 face to face appointments generated in the first 3 days of calling, which was spread over 2 weeks and it just got better from then on. Working with Air has been an extremely cost effective way of generating leads. Far more competitive than other strategies. What we really like is that that Air doesn’t just set any old appointment. They find genuine sales opportunities and set high quality appointments that are well scheduled with excellent route planning for our travel across a large geographical area. Air goes above and beyond with their client support too.”

Overview

Gold Star Soft Drinks manufactures a large range of quality soft drinks, including fruit juices and soft drink syrups. 

With a head office in Ivybridge, the company compete with leading brands and work with a network of regional distributors covering the breadth of the UK.

Built on traditional foundations, the company has been developed over five generations by the Jolly family who are a well-known name in the drinks industry with 120 years of heritage.

THE CHALLENGE...

Gold Star Soft Drinks had a selection of drink dispenser systems in the company warehouse which were not being used.  To get their equipment into new customers’ premises and generating revenue, Gold Star needed to produce enough leads to get 30 new customers on board.

Gold Star Soft Drinks needed quality appointments with owners of pubs, restaurants, night clubs and hotels, ideally with those who were having challenges with their current suppliers or were looking for a cost effective alternative.

Our Response...

We designed a telemarketing campaign to generate sales appointments for Gold Star’s sales team. We targeted key decision makers in companies selling large volumes of soft drinks, including bars, hotels and restaurants. Our expert sales team used qualification criteria to identify the best quality leads, specifically those likely to convert in a shorter time frame, the result was the creation of a strong pipeline and 32 booked appointments. Gold Star saw results almost immediately, with 11 face-to-face appointments booked in the first three days of calling.