Leads to you

CASE STUDY

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Justin Elliott

Managing Director - Leads to You

“I never anticipated the amount of detail that Air Marketing Group would go into. They really took the time to get to know our business inside and out so that they were representing us to the best of their ability. I felt Air went above and beyond and this completely settled any concerns I had initially.”

Overview

Leads to You specialises in generating high quality leads through digital marketing which they supply to businesses in the UK.

Established in 2010 by Justin Elliott, Leads to You aims to put businesses in contact with leads who have expressed a strong desire for their product or service.

THE CHALLENGE...

Leads to You had generated a high volume of specific industry leads and were in need of specialist B2B outsourced resource to help them find clients that these leads would be relevant for.

When looking for a partner to solve this challenge, Leads to You had concerns around trusting a third party with their brand reputation, which they had worked hard to build over 7 years. Thanks to a number of recommendations, they felt comfortable engaging with the team at Air.

Our Response...

We proposed an appointment setting campaign which would provide Leads to You with qualified, industry specific face to face and phone-based meetings, opening the opportunity to generate new clients, focusing specifically on the UK home improvement market who were seeking opportunities.

This campaign’s success was twofold. Not only did it generate well qualified targeted leads to meet Leads to You’s requirements, but the engagement with their target market also acted as market research which provided Leads to You with clarity that helped refine their sales and marketing strategy. This meant that in the last month of the pilot campaign the strategy was adapted and even more relevant leads were generated.