Play Area Hygiene Services

CASE STUDY

Highlights

80
client base growth
0
leads generated
0
conversations with
decision makers
0 %
conversion rate

Elliott Myatt

Director - Play Area Hygiene Services

“Air Marketing Group has given us a cost-effective way of generating well qualified appointments and leads for our business. Air are a team of skilled professionals who are well organised and who consistently communicate with us. Their systems are efficient and they have been reliable since we started working with them. Using Air has taken the pressure off us to make outbound calls internally and has given us time back, allowing us to focus on our customers. I’d recommend Air if you want to grow your business.”

Overview

A family run business since 1998, Play Area Hygiene Services (PAHS) provides soft play maintenance and cleaning services to customers throughout the South West.

Originally started by Adrian Myatt, the company was taken over in 2015 and is now run by his son Elliott and business partner Guy Heynes, who have expanded and developed the business.

THE CHALLENGE...

PAHS lacked the time to both attend appointments and dedicate time to business development.

This created a ‘stop-start’ scenario in their business, which affected the number of booked appointments in their diaries, and the time dedicated to managing and chasing quotes. They needed a partner to help them bring in new business so they could concentrate on the day-to-day running of their business.

Our Response...

After a discussion with Elliott, Air Marketing Group were able to offer a telemarketing campaign to the company, which would focus on consistently making calls and creating opportunities.

Air’s team focused on booking appointments to ensure that Elliott had a full diary of appointments to attend.  This allowed him to focus on closing business, while Air managed the business development piece.

We targeted companies throughout the South West that had large play areas with whom PAHS had no prior relationship, allowing Elliot to generate cleaning and maintenance quotes at the booked appointments.

We expanded the target audience reach even further in the South, covering South Wales, Gloucestershire, Wiltshire and Hampshire as well as looking for possible construction sites and existing play centres. This allowed PAHS to generate further business in a wider region.