A family run business since 1998, Play Area Hygiene Services (PAHS) provides soft play maintenance and cleaning services to customers throughout the South West.
Originally started by Adrian Myatt, the company was taken over in 2015 and is now run by his son Elliott and business partner Guy Heynes, who have expanded and developed the business.
PAHS ran in to difficulty when they didn’t have time to both attend appointments and make the volume of business development calls that they needed to.
This created a ‘stop-start’ scenario in their business, which affected the number of booked appointments in their diaries, and the time dedicated to managing and chasing quotes.
After a discussion with Elliott, Air Marketing Group were able to offer a telemarketing campaign to the company, which would focus on consistently making calls and creating opportunities.
The team of sales professionals at Air were to book appointments and ensure that Elliott had a diary full of appointments to go to. This meant his time was taken up by appointments, while Air managed the entire business development calling that was needed.
Air Marketing Group set to target companies throughout the South West that had large play areas which PAHS were not in contact with. Air then began to book appointments for Elliott to attend, allowing him to generate cleaning and maintenance quotes.
Air then expanded the target audience reach even further in the South, covering South Wales, Gloucestershire, Wiltshire and Hampshire as well as looking for possible construction sites and existing play centres. This allowed PAHS to generate further business opportunities across a wider area.
At the time this case study was written, the telemarketing campaign with Air Marketing Group had seen the following results: