call hours




conversion rate

A family run business since 1998, Play Area Hygiene Services (PAHS) provides soft play maintenance and cleaning services to customers throughout the South West.

Originally started by Adrian Myatt, the company was taken over in 2015 and is now run by his son Elliott and business partner Guy Heynes, who have expanded and developed the business.

The Challenge

PAHS ran in to difficulty when they didn’t have time to both attend appointments and make the volume of business development calls that they needed to.
This created a ‘stop-start’ scenario in their business, which affected the number of booked appointments in their diaries, and the time dedicated to managing and chasing quotes.

Air Marketing Group's Solution

After a discussion with Elliott, Air Marketing Group were able to offer a telemarketing campaign to the company, which would focus on consistently making calls and creating opportunities.
The team of sales professionals at Air were to book appointments and ensure that Elliott had a diary full of appointments to go to. This meant his time was taken up by appointments, while Air managed the entire business development calling that was needed.


Air Marketing Group set to target companies throughout the South West that had large play areas which PAHS were not in contact with. Air then began to book appointments for Elliott to attend, allowing him to generate cleaning and maintenance quotes.

Air then expanded the target audience reach even further in the South, covering South Wales, Gloucestershire, Wiltshire and Hampshire as well as looking for possible construction sites and existing play centres. This allowed PAHS to generate further business opportunities across a wider area.

Results and Leads Generated

At the time this case study was written, the telemarketing campaign with Air Marketing Group had seen the following results:

  • PAHS’ client base grew from 80 to 160
  • 243 hours of calling
  • 50 leads generated
  • 66 further opportunities in the pipeline
  • 971 conversations with decision makers
  • 3.2% conversion rate

Air Marketing Group has given us a cost-effective way of generating well qualified appointments and leads for our business. Air are a team of skilled professionals who are well organised and who consistently communicate with us. Their systems are efficient and they have been reliable since we started working with them.Using Air has taken the pressure off us to make outbound calls internally and has given us time back, allowing us to focus on our customers.I’d recommend Air if you want to grow your business.

Elliott Myatt, Director – Play Area Hygiene Services