A little bit of background information:
My background before joining Air was firstly working in sales in the finance and renewable energy sectors before moving into account management of marketing services, working to create cross channel marketing campaigns including both digital and print products to drive awareness and revenue for both SME’s and large national companies. In this time, I got to know multiple sectors and what made a good marketing campaign for them. As somebody who loves data, I enjoyed monitoring these campaigns and working to maximise the best performing channels for my clients to ensure their spend with us proved profitable. Before moving into the account management team at Air, I spent a number of years as a top performing BDE, which gave me brilliant insight into what makes a great Air campaign, which I’m now able to feed into our current and future clients.
A little bit about my current role:
In my current role I manage clients after sign up, both independently or alongside other account managers where needed to offer additional support. This starts at building the strategy, looking at the data we are going to target, drafting calling scripts, emails and where needed, LinkedIn templates, followed by assembling a BDE team we feel will best perform on the campaign and Team Leaders to manage their performance. Once live, I’ll then ensure we are hitting the campaign metrics and providing the absolute best service we can to make the campaign a success and create some fantastic opportunities for our clients.