Case
Study
“After rejoining Weatherite back in March 2024, it was reassuring to have the support of Air while I found my feet in the marketing industry. Air has been highly responsive, always available for guidance, and consistently delivers high-quality content tailored to Weatherite. I look forward to continuing our relationship over the next few years.”
Weatherite
Overview
Weatherite is a leading group of specialist companies providing a comprehensive range of manufacturing and service solutions, including Air Conditioning, Service & Maintenance, Electrical, and Aluminium Solutions. With over 50 years of industry experience, Weatherite is recognised for its bespoke approach to manufacturing, delivering high-quality, tailored solutions for businesses across multiple sectors.
THE CHALLENGE...
Before partnering with Air, Weatherite faced several challenges that necessitated a change. Their existing branding and digital presence no longer reflected the company’s innovation and industry leadership. The presence of four separate websites for different business areas created confusion for customers, limiting the effectiveness of their online engagement.
Weatherite needed a fresh, modernised brand identity and a seamless digital experience that would better communicate their expertise and service offerings.
Our Solution...
To address Weatherite’s challenges, we took a structured and collaborative approach to ensure their goals were met efficiently:
- Strategic Planning: We held weekly strategy meetings to align with Weatherite’s evolving needs and refine our approach accordingly.
- Content Development: We created tailored content, including informative blogs and posts, that effectively showcased Weatherite’s expertise and industry insights.
- User-Centric Web Design: We developed a streamlined, engaging website that simplified navigation and improved usability for clients and stakeholders.
- Flexibility & Responsiveness: Our team remained adaptable, adjusting strategies based on feedback to ensure optimal outcomes.
- Brand Consistency: We ensured targeted messaging and visual consistency across all platforms to enhance Weatherite’s digital presence and industry positioning.
The Results...
While the primary goal for 2024 was brand awareness rather than direct lead generation, the campaign delivered significant results:
- Increased Visibility: Weatherite has established itself as an active, engaged presence within the industry.
- Stronger Online Presence: Organic search traffic to the website increased by an average of 105%.
- Enhanced Credibility: Consistent, high-quality content strengthened brand awareness and industry positioning.
- Improved Stakeholder Engagement: A more user-friendly website and engaging digital content have created a better experience for Weatherite’s clients and partners.
Through a collaborative and strategic approach, Air successfully revitalised Weatherite’s brand identity and digital presence. By aligning with their evolving needs and maintaining a flexible process, we have laid the foundation for continued growth and engagement in the competitive manufacturing and service industry.
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