The team at Air Marketing, especially Laura Jackson and Shaun Weston were absolutely amazing at every stage of our first, real marketing venture. From a very limited understanding, we now have the internal ability to design, create and post our own marketing material and embark on our own campaigns. We would not hesitate to utilise Air Marketing for future campaigns.
Established in 1980, BSCL provides a wide range of services within the datacoms and telecoms industry to both end users and primary service providers. Consisting of 3 businesses (BSCL, TECH-OLOGY & iSystems), they specialise in the installation and integration of Network Cabling Solutions for a wide range of companies all over the UK.
With over 30 years of experience in the provision and servicing of local communications infrastructures to the voice and data industry, they specify the right structured cabling system for clients’ needs now and in the future.
BSCL came to us looking for a partner who could help them launch their online marketing across all the standard digital channels and create a marketing and social media strategy for their business TECH-OLOGY.
We started with an in-depth strategy session to ensure that we could fully understand the nature of BSCL Group and their marketing needs alongside their service offering and business goals. Using this information allowed us to build ongoing monthly social plans to ensure we maximised the use of content creation for organic growth.
Air worked closely with internal stakeholders to devise B2B specific marketing activities including:
- Initial strategy including target personas, overall messaging review and tone of voice.
- Complete website and social media audit
- 12-week marketing plan
- Ongoing monthly social media content plans
- Guidance on internal social media use
- Creation of targeted lead gen email campaign outreach and guidance on data
- Onboarding to HubSpot – Our recommended CRM for their business needs
- Creation of campaign landing pages
The client feedback on our work has been extremely positive. Our creation of design assets and social media training allowed TECH-OLOGY to utilise the collateral we created for future campaigns. They now have the internal knowledge and capacity required to create successful marketing campaigns underpinned by the robust marketing strategy devised by Air Marketing Services. Starting from zero, we assisted TECH-OLOGY in growing its organic reach by:
1713% on Facebook
+6290% growth in post impressions on LinkedIn
All within a month!
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