Case
Study
Charlie HR
Overview
CharlieHR brings clarity to HR chaos by enabling businesses to automate their human resource tasks with their bespoke software solution. Starting life back in 2016 with three people working from a small office in Whitechapel, they now boast over 46,000 users making HR effortless for each one.
Having just brought in a sales function 18 months ago, they were looking to bring in new leads, streamline their deal closing process and experiment with their marketing, but didn’t have the internal resource to scale at pace. They also wanted to try outbound marketing, having relied previously on product-led and inbound sales.
They were looking for a partner that could offer expertise and flexibility, adapting with them without being locked into long contracts or distant promises of success.
Our work with CharlieHR is the perfect example of successful and collaborative outsourcing that drives tangible results.
THE CHALLENGE...
Having been in business for 7 years, CharlieHR had only brought in a sales function 18 months previously, which consisted of 2 people. They knew that they wanted to accelerate lead generation; experiment with their marketing; and get better at closing the existing deals they had, but had a limited amount of time and internal resource to do so.
The Air Marketing team quickly got to work having lots of conversations with the CharlieHR team as part of our comprehensive onboarding process. This preliminary work helped us to capture the essence of the company’s offering and ethos, and laid all the groundwork for our outbound campaign.
Our work included:
- Providing an Account Executive to cover for someone on paternity leave who closed existing inbound deals and new leads generated from the outbound campaign
- Increasing the average deal size
- Increasing MRR
The Result...
Working collaboratively with CharlieHR, our expert sales and marketing teams were able to:
- Exceed the MRR goal from £1,500 per month to over £2,000
- Close 40% of incoming deals within a month – described by CharlieHR’s Head of Sales as “one of the fastest ramp ups that I’ve seen, which has been really impressive.”
- Assist in doubling the average software deal size, compared with the same time last year
CharlieHR are thrilled with the increase in MRR they are able to bring in each month as a result of working with Air Marketing, without having to rely on the costs and training associated with a new hire.
FLORENCE WOODFIN
Head of Sales, CharlieHR
“I absolutely would recommend working with Air Marketing. Three key elements stand out to me – the flexibility, the expertise and time-saving. Not only have they provided great results commercially, but they’ve also been delivered by a friendly, professional team who have been adaptable at every stage.”
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