Conv. Rate


Further Opps

Soft Egg is an IT managed service provider for schools. Founded by Ed Hyde and Paul Guinane in 2008, the company specialises in the IT needs of schools by providing not only quality IT support, but also a range of hardware and connectivity solutions.

The Challenge

Soft Egg’s Director, Ed Hyde, was unhappy with their current providers; they’d used multiple telemarketing agencies and had not seen the results they wanted.

So, the company decided to search for another supplier, during which time they found Air Marketing Group.

Air Marketing Group's Solution

Air Marketing Group began an appointment setting campaign for the company, filling up the sales’ team’s diary by booking meetings with qualified prospects.

View the video testimonial below


Soft Egg needed to target schools across the South of England that were in need of IT support, including desktop support, technical support and continual ICT reviews/recommendations.

Results and Leads Generated

Air Marketing Group worked with Soft Egg for over 8 months. During which time Air and Soft Egg partnered up on multiple campaigns.

At the time this case study was written, Air Marketing Group had generated the following results:

  • 67 appointments
  • 272 further opportunities in the pipeline
  • 743 conversations with decision makers
  • 9% conversion rate (decision maker conversations that resulted in a meeting)
  • 611 hours of calling

Air not only understood Soft Egg as a brand but also our customer base. We were impressed with the quality of appointments, the reporting, and the visibility we got from their online portal.We see Air as our outsourced Marketing department.

Ed Hyde, Soft Egg