Hannah Sanders

Senior Marketing Executive

A little bit of background info:

Over the last 10 years, I’ve worked in a variety of roles since leaving Exeter College where I studied TV & Film Production.  I started in retail in a Visual Merchandiser role, where I first learned the importance of using quality advertising in order to drive traffic and improve customer experience, and how that can impact/generate growth and sales. I then did a short stint at a leading energy firm where my role was strategic B2B account management, before moving into one of the South West’s leading independent estate agents. During my 7 years with the company, I had many opportunities to progress and worked my way up through various roles including Assistant Manager of Lettings, where I qualified as a member of ARLA Propertymark, and then into Sales & Marketing, where I recognised my passion for the marketing side of the business. My new role opened a door for me to work alongside an external marketing agency to refresh the brand, work on new campaigns and manage the social media channels, all with a goal to increase brand awareness, customer engagement and drive new business. It re-ignited my creative flare; passion for writing and design, thus producing editorial, marketing and social content fell on my shoulders. I absolutely loved it and grew the company’s online presence considerably in under a year, which gave me the push I needed to pursue a career in marketing.

Outside of work I live in the heart of Exeter and love city life. I’m a massive foodie so you can always count on me to try out all the new eateries, and when I’m not here in Devon you’ll find me travelling abroad to continue my search for good food and good wine!

A little bit about your current role:

With Air’s rapid expansion, I joined as Air’s new Marketing Executive in November 2021. After just 8 months, I was promoted to Senior Marketing Executive, working closely with the internal sales and marketing teams to lead the delivery of marketing activity and projects for Air. My role is to contribute towards the marketing strategy, bringing new ideas that drive brand awareness and lead generation, whilst maintaining strong internal relationships to ensure our marketing and sales strategies align. A key part of my role includes a brand re-fresh as we expand our service lines.

There is a lot of variety in my role, from owning Air’s social channels and podcast series, to managing email campaigns, PPC and sales enablement. My favourite thing about my role is the freedom I have to be creative with our content and expand into new spaces, with the goal of setting us apart from competitors and growing the company to new levels.