A little bit of background info:
Over the last 10 years I’ve worked in a variety of roles since leaving Exeter College where I studied TV & Film Production. I started in retail in a Visual Merchandiser role, where I first learned the importance of using quality advertising in order to drive traffic and improve customer experience, and how that can impact/generate growth and sales. I then did a short stint at a leading energy firm where my role was strategic B2B account management, before moving into my most recent employment at one of the South West’s leading independent estate agents. I was with the company for 7 years and it’s where I learned most of the skills I utilise today. Through demonstrating strong work ethic and dedication, I had many opportunities to progress and worked my way up through various roles including Assistant Manager of Lettings, where I qualified as a member of ARLA Propertymark. Towards the end of my time there I transitioned from Lettings to Sales & Marketing, where I recognised my passion for the marketing side of the business. My new role opened a door for me to work alongside an external marketing agency to refresh the brand, work on new campaigns and manage the social media channels, all with a common goal to increase brand awareness, customer engagement and drive new business. It re-ignited my creative flare; passion for writing and design, thus producing editorial, marketing and social content fell on my shoulders. I absolutely loved it and grew the company’s online presence considerably in under a year, which gave me the push I needed to pursue a career in marketing.
Outside of work I live in the heart of Exeter and love city life. I’m a massive foodie so you can always count on me to try out all the new eateries, and when I’m not here in Devon you’ll find me travelling abroad to continue my search for good food and good wine!
A little bit about your current role:
With Air’s continuing expansion, a new Marketing Executive role was identified in which I have proudly stepped into. I will be working closely with the internal sales and marketing teams to lead the delivery of marketing activity and projects for Air. My role is to contribute towards the marketing strategy, bringing new ideas and suggestions that will drive brand awareness and lead generation, whilst building strong relationships with all departments to ensure the marketing and sales strategies both align.
A key part of my new role will include a brand re-fresh as we expand, and to make recommendations on how to improve and optimise our campaigns. I’m excited to take ownership of Air’s social media channels, expand into new spaces and create content that is ‘ahead of the curve’, ultimately setting us apart from competitors and growing the company further.