LIVE Roundtable: Setting Up An Outbound Sales Team – Planning & Hiring

We hosted our very first LIVE roundtable as part of our NEW annual content series, around setting up an outbound sales function. Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

We’ll be going live on the last Thursday of every month for the next 12 months, chatting about all topics relating to outbound sales and the stages of building a team.


We answered questions around (but not limited to):

1. Setting targets, forecasts and stakeholder expectations (including how far forward to forecast cost of wages and on costs, expenses (other), and revenue)

2. Building your playbook

3. Choosing your channels

4. Defining your messaging

5. Building your data strategy

6. Hiring the right people


Owen Richards – Founder & CEO at Air Marketing


Neil Clarke – Commercial Director at Air Marketing

Greg Freeman – VP Revenue at

Who is it for?

Founders, sales leaders and revenue leaders.

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