ON AIR: With Owen Featuring Caleb Buscher – Senior Channel Account Manager (EMEA Region) at HubSpot & Sophie Ambridge – Client Strategy Director at Roots to Market (HubSpot Partner)


Introducing our 12th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

This episode features, not one, but two guests for the first time ever on ON AIR: With Owen. Our guests are Caleb Buscher – Senior Channel Account Manager (EMEA Region) at HubSpot and Sophie Ambridge – Client Strategy Director at our sister company, Roots to Market (they’re also a HubSpot Partner!). 

Owen, Caleb and Sophie discuss how to make the most out of HubSpot as a revenue growth business tool to help drive your business forwards. Including: 

  • What HubSpot is 
  • Why Roots to Market recommends HubSpot 
  • Why businesses need a CRM 
  • What HubSpot can teach you about your customers and prospects 
  • The difficulties with not using a CRM 
  • How easy HubSpot is to implement 
  • The benefit of sales and marketing being in one place 
  • The must-do quick tips and tricks that you can implement from the start 
  • Relevancy and the ability to see when a proposal has been opened 
  • The benefits of working with Roots to Market and HubSpot 
  • What reporting HubSpot offers 
  • How a Founder can use HubSpot to learn about their own business 
  • Investing in change to see success 
  • How Individual Contributors can benefit from HubSpot 
  • The future of HubSpot and features in the pipeline 
  • What Roots to Market helps businesses with aside from HubSpot 
  • Who within an organisation tends to recognise that they need HubSpot 
  • How HubSpot helps customer experience 
  • How to get a free version of HubSpot, the functionality and why HubSpot offer this 

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