Your email campaigns success is much more than catchy subject lines, SEO optmised copy and strong and clear CTA’s.

Before you get started in designing your next killer email, you need to consider the details when setting up your email marketing campaign.

We have compiled a list of the key things to consider when setting up an email marketing campaign, and how to optimise each part.

This guide will provide tips on the following areas:

1. From Name
2. From Email Address
3. Subject Line & Preview
4. Internal Email Names
5. Account Address
6. Send To & Not Send To
7. Optimised Send Time
8. UTM & Tracking