To me, LinkedIn is my ‘go-to’ for advertising. Many business owners are extremely successful in using LinkedIn ads to generate more leads and sales, and they do absolutely work if they are done right. Here’s how:
As well as setting your objectives, whether it’s brand awareness, website, or a lead generation campaign, there are also different options for which format you want your campaign to run as. This is an ‘ad format’ which could be a single image ad, a carousel ad, an InMail, a conversational ad, a video ad and much more! I personally am a fan of single-image ads and carousel ads – anything ‘visual’ gets great results.
LinkedIn targeting capabilities are granular, allowing you to target specific industries, company sizes, job titles and more. This makes it easier for businesses to reach their ideal audience.
LinkedIn is a reliable and trustworthy platform that promotes user engagement with informative content. It stands out as a professional networking platform that prioritises business networking and professional content sharing, in contrast to other social networking platforms that emphasise personal connections, entertainment, and social content sharing.
Reporting at its finest
I recommend producing a weekly report for your campaign. This enables you to make edits to how your campaign is running. For example, you can pull a demographics report and see who is interacting with your ad (job titles/location/industry and so on), and if you’re not happy with who is engaging with your ad, you can easily make adjustments based on the data.