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Air Marketing has acquired Cleverep, bringing together two specialist B2B sales businesses to build a stronger, smarter multichannel outbound capability across Europe.
By combining Air’s phone-led expertise and operational scale with Cleverep’s strengths in data, AI, email-led prospecting and the DACH market, we are creating new opportunities for clients looking to grow across the UK, Europe and wider international markets.
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| Phone-led prospecting Experienced SDRs delivering high-quality, one-to-one sales conversations. | Email-led prospecting Targeted email campaigns designed to reach the right buyers with relevant messaging. |
| Outsourced SDR delivery Complete outbound teams supported by sales, campaign, data and technology specialists. | Intelligent data and targeting Advanced data processes that identify and prioritise the right accounts. |
| Operational scale Established people, processes and infrastructure for scaling outbound activity. | AI-supported qualification Smart technology supporting account selection, qualification and campaign relevance. |
| UK and international experience Proven experience supporting B2B growth across the UK and international markets. | DACH market expertise Language capability and cultural understanding across Germany, Austria and Switzerland. |
| Proven delivery processes Structured programmes built around consistent execution, reporting and improvement. | European presence A Barcelona-based team supporting growth across DACH and wider European markets. |
We have always believed in the power of a well-timed, well-handled phone conversation, but the strongest outbound programmes do not live on one channel. Cleverep has built something genuinely smart around data, AI and email, and the team understands the DACH market in a way that cannot be replicated from a desk in the UK. Combine that with our people, calling expertise and ability to scale, and the opportunity is obvious.
From the start, it felt as though we had been solving the same challenge from different angles. Cleverep brings the data, AI, email expertise and DACH knowledge; Air brings deep calling experience, operational scale and an established UK presence. Together, we can offer something neither business could deliver alone. Just as importantly, Owen and I were aligned from day one on how clients and people should be treated. That made the decision feel right personally as well as commercially.
