Soft Egg

Soft Egg



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Ed Hyde

Soft Egg

“Air not only understood Soft Egg as a brand but also our customer base. We were impressed with the quality of appointments, the reporting, and the visibility we got from their online portal. We see Air as our outsourced Marketing department.”


Soft Egg is an IT managed service provider for schools.

Founded by Ed Hyde and Paul Guinane in 2008, the company specialises in the IT needs of schools by providing not only quality IT support, but also a range of hardware and connectivity solutions.


Soft Egg’s Director, Ed Hyde, was unhappy with their current providers; they’d used multiple telemarketing agencies and had not seen the results they wanted.So, the company decided to search for another supplier, during which time they found Air Marketing Group.

Our Response...

Air Marketing Group began an appointment setting campaign for the company, filling up the sales team’s diary by booking meetings with qualified prospects. Soft Egg needed to target schools across the South of England that were in need of IT support, including desktop support, technical support and continual ICT reviews/recommendations. We worked with Soft Egg on multiple campaigns over 8 months to help them engage their key target market and build their brand influence.