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Ben Uiterwijk

Channel Marketing Manager Residential retail - Somfy Northern Europe

“Air is a professional agency who gives a quick view of the market and sales.”


Somfy is a world leader in door and window automation for the home and building industry.

Founded in 1969, Somfy is a French group originating from the Haute Savoie region, at the heart of the Arve Valley. Somfy is based in Cluses, a major site in the steel cutting industry. With over 100 million motors sold worldwide, you know you can trust in the Somfy name.


Whilst Somfy is a key player in the home automation market across Europe, the marketplace is overcrowded in Garage Door Openers (GDO) in the UK. Somfy’s main aim was to establish their presence in the ‘up and over’ and sectional GDO marketplace, by working to expand their current UK customer base.

Our Response...

Our initial recommendation was to work as an outbound sales team in the UK for Somfy. We had to find a very unique list of installers, or suppliers, of ‘up and over’ and sectional garage doors based in the UK. We then worked on calling this database to established their experience with Somfy products so far, then worked to upsell Somfy’s latest home automation product. Prospects that showed interest in the offer were contacted by Somfy’s internal sales team to process the order. We followed this up with feedback and to upsell, wherever possible.

This approach proved so successful that Air now has the responsibility of handling these orders in-house, thanks to a significant increase in orders sent through to Somfy’s sales team.