Client – supplier relationships: It’s a question of trust

Whether you’re working with a telemarketing company, a marketing agency, or any other form of outsourced supplier, one of the main concerns is trust.

You’re letting that company deal with your contacts, whether clients or prospects, which can be slightly uncomfortable, regardless of the size/type of business you may be.

Consequently, any organisation outsourcing their work will ask:

Can we trust our suppliers?

… And will they do a good job? How do we know what’s going on with our campaigns? Any business owner wants to know exactly what’s going on to ensure a successful operation, so it’s completely natural to feel uncertain to pass a core process (such as your outbound sales/telemarketing) to someone else.

And here’s an even bigger question…

What happens if it doesn’t work?

The reality is that there is risk associated with any campaign you run. Whether it’s inbound marketing or outbound telesales, there is no guarantee that each and every lead will convert.

What’s important is to acknowledge any mistakes that may have been made, before finding a solution and moving forward.

To alleviate your fears, we recently wrote a blog (10 Point Checklist: How to Brief a Telemarketing Agency) which covers core discussions that are important to have before taking on an outsourced business development campaign.

It’s imperative for you as a company to feel that you can talk to suppliers, ask questions, and be safe in the knowledge that they are always on hand to talk should you have any concerns.

Trust is a two-way street

There must be trust on both sides. When campaigns are difficult, or the client-supplier relationship is put on a thin line for one reason or another, it can be detrimental.

So, both you and your supplier must cultivate trust on both sides, to ensure a smooth relationship, regardless of any bumps in the road that might occur.

Communication, transparency and honesty

Here are three elements we stick by here at Air, to help ensure that you know your business is in safe hands:


If you haven’t heard anything from your supplier, or you can’t get hold of them, it can be uncomfortable and frustrating.

We never go more than 48 hours without talking to clients. In our eyes, no update is still an update so you know your campaign is still running smoothly.


Ask your supplier questions surrounding reporting, results, what’s being done and what could be done to improve. Ongoing recommendations and monitoring is key for all campaigns.

The Air client portal provides live, real-time results on campaigns so you know exactly what’s going on at all times.


… is always the best policy. If something isn’t working, you’ll want your supplier to tell you. And if the supplier isn’t aware of something – be open and honest and tell them exactly what you need.

You need to be confident in the campaign and in your suppliers’ abilities, which is why our values are based around transparency and honesty.

At Air Marketing Group, we work closely with our clients to adapt and tailor each and every campaign to your business.

We’ll work to be flexible and adaptable not only on the campaign setup, but we’ll ensure to monitor and review your campaign every step of the way to focus on getting the best return on investment for you.

What’s more, we’re here to answer any questions you may have, at any point before, during and after your campaign finishes.

Got a question? Call us today on 0333 251 9670 or get in touch here.

Share this post