Appointment setting is a vital component if you want to build your business. After a prospect enters your sales journey, they need to convert into a lead to then become a sale, and what better way is there to do this than by setting aside time to talk to prospects and understand exactly what it is that they need or want?
However, appointment setting can often be a time-consuming challenge, both for small companies or those growing at speed, who lack the resources to manage and nurture their opportunities.
If this sounds familiar, then outsourcing your appointment setting to our team is a simple and effective way of giving you back the crucial time that you need to sit with prospects to ensure a sale through a meaningful interaction.
Our campaigns are straightforward to set up, all you need to do is give us a call and we will do all of the hard work for you – you’ll receive a proposal within 24 hours and then we can begin the process of allocating your account director, your dialling team and forming your campaign. On average, our client’s campaigns go live in just 4-6 weeks.
How can an appointment setting campaign help you?
Data Analysis: A call list is only as good as its quality. You may have hundreds of records, but if these aren’t qualified leads then you aren’t likely to get many appointments out of your calls. Our team will help you to gather and analyse data, ensuring that you are speaking to the appropriate decision makers who have a real investment in your offering.
Technology: You may be worried that in outsourcing your appointment setting campaign you lose that brand focus, however at Air we are able to replicate your internal teams processes and free them up to work on gathering leads. Our software allows us to mimic your local caller ID, use your personalised voicemail messages and track your prospects calls.
Skills: If you don’t have the capacity to hire an internal appointment setting team and you are currently passing this task to your sales team, you may be doing yourself a dis-service. Whilst they may be excellent sales people, appointment setting requires different skills. Cold calling requires dedicated diallers who aren’t demotivated by the perseverance that navigating discussions with gatekeepers requires. So, even though you may have an exuberant and energetic sales team who are brilliant at one-to-one discussions after the gatekeepers have been bypassed, this energy may not be maintained with the repetitive nature of appointment setting.
Automation: Much of the appointment setting process can be easily automated by our team so that we can process as many leads as you can send us. By automating parts of the process, i.e. calendar invitations, we can swiftly work through your data ensuring that as quality many appointments as possible are set.
Cost: At the end of the day, business boils down to money. In investing in outsourced appointment setting, you know the upfront cost of your appointment setting campaign and know that you can upscale or reduce those hours at any time. However, if you keep this in-house and hire a whole team, it will cost you a lot more in the long run.