Introducing our seventh episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our seventh guest is Neil Mullane, UK General Manager at Dext. Previously Head of UK Sales & Service at Funding Circle, and Head of Corporate & Business Banking at Barclays Corporate Banking. 

Owen and Neil discuss a topic close to both of their hearts – relationship-based sales. Including: 

• Why it’s so powerful 
• Whether building a relationship helps you in a transactional sale 
• The requirement of someone who works in a relationship-based sales role 
• Experience of decision making based on relationship over logic 
• How being a comedian plays an important role in relationship building 
• Why resources should be used to build relationships with prospects who have long sales cycles