Introducing our seventh episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Owen and Neil discuss a topic close to both of their hearts – relationship-based sales. Including:
- Why it’s so powerful
- Whether building a relationship helps you in a transactional sale
- The requirement of someone who works in a relationship-based sales role
- Experience of decision making based on relationship over logic
- How being a comedian plays an important role in relationship building
- Why resources should be used to build relationships with prospects who have long sales cycles