Introducing our 14th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Our 14th guest is James Ski – Partnerships Manager at Drift.
Owen and James discuss running a partnerships channel. Including:
- What a partnerships programme looks like
- Why it’s so powerful
- Whether it’s only right for certain types of businesses
- Why fewer people consider a partnerships programme at an earlier stage than James thinks should
- Why it isn’t more popular than it should be
- The importance of relationships being reciprocal
- What’s required to set-up a successful partnerships programme
- Why it’s a channel that can’t go backwards or downwards in terms of performance very easily
- Being aligned on business objectives and how you’re trying to drive business outcomes for your clients
- Whether a lower quantity of quality partners, or a higher quantity of lower quality partners is best
- How to remunerate partners
- The key to making talking about your product/service a priority for partners
- How long until you can expect to see your partnership programme contributing to revenue
