ON AIR: With Owen Featuring James Ski – Partnerships Manager at Drift


Introducing our 14th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 14th guest is James Ski – Partnerships Manager at Drift

Owen and James discuss running a partnerships channel. Including: 

  • What a partnerships programme looks like 
  • Why it’s so powerful 
  • Whether it’s only right for certain types of businesses 
  • Why fewer people consider a partnerships programme at an earlier stage than James thinks should 
  • Why it isn’t more popular than it should be 
  • The importance of relationships being reciprocal 
  • What’s required to set-up a successful partnerships programme 
  • Why it’s a channel that can’t go backwards or downwards in terms of performance very easily 
  • Being aligned on business objectives and how you’re trying to drive business outcomes for your clients 
  • Whether a lower quantity of quality partners, or a higher quantity of lower quality partners is best 
  • How to remunerate partners 
  • The key to making talking about your product/service a priority for partners 
  • How long until you can expect to see your partnership programme contributing to revenue 

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