Introducing our 15th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 15th guest is Tom Boston – Social Sales Evangelist at SalesLoft. 

Owen and Tom discuss how personal brand can impact on your performance as a Sales Development Representative (SDR). Including: 

• How Tom began social selling 
• How Tom entertains via LinkedIn 
• How Tom’s personal brand has increased the efficiency of outreach and level of engagement from prospects 
• How Tom stays disciplined to produce videos consistently 
• How to get over the first starting point 
• How Tom has built credibility 
• How Tom uses humour to open up the conversation around sales 
• What SDRs can be doing towards building their personal brands 
• The importance of authenticity in sales 
• The impact that Tom’s videos have made on engagement 
• How Tom produces videos 
• How much better Tom’s results have been in terms of pipeline and closed business because of his personal brand 
• Tom’s new role as Social Sales Evangelist