ON AIR: With Owen Featuring Tom Boston – Social Sales Evangelist at SalesLoft

Introducing our 15th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 15th guest is Tom Boston – Social Sales Evangelist at SalesLoft

Owen and Tom discuss how personal brand can impact on your performance as a Sales Development Representative (SDR). Including: 

  • How Tom began social selling 
  • How Tom entertains via LinkedIn 
  • How Tom’s personal brand has increased the efficiency of outreach and level of engagement from prospects 
  • How Tom stays disciplined to produce videos consistently 
  • How to get over the first starting point 
  • How Tom has built credibility 
  • How Tom uses humour to open up the conversation around sales 
  • What SDRs can be doing towards building their personal brands 
  • The importance of authenticity in sales 
  • The impact that Tom’s videos have made on engagement 
  • How Tom produces videos 
  • How much better Tom’s results have been in terms of pipeline and closed business because of his personal brand 
  • Tom’s new role as Social Sales Evangelist 

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