When Exeter Chiefs were on the lookout for sales support, they didn’t have to look further than Air Marketing. Amidst tough competition from other suppliers, Air have partnered with Exeter Chiefs to support them in running and developing their sponsorship opportunities.
Lisa Duncan, Sales and Marketing Director, for the Exeter Chiefs said, “Partnering with Air makes sense; they’re a great fit for us because they share our culture of teamwork, performance, and we’re both focused on results. They completely understand our ambitions and desire to work at pace to secure the right brands that align with our principles. We look forward to working together on this project.”
Air Marketing will work closely with the Chiefs to create and deliver a targeted campaign to attract new sponsors, bringing out the benefits of brand alignment with the Exeter Chiefs. The Chiefs are an established leading light in Premiership Rugby and only narrowly missed out on victory in the final last month; they’ve urged fans to brace themselves for a strong return in September.
Owen Richards, Founder & CEO of Air Marketing, is passionate about the project and confident of Air’s ability to deliver results:
“The Exeter Chiefs and Air is a perfectly matched partnership in so many ways. We’re both award-winning and Exeter-based with a national reach. We both invest heavily in our community, share a competitive spirit, and we both love to win. Together, we’ll be a force to be reckoned with, and I have no doubt we’ll secure the calibre of sponsorship they’re looking for.”
About Air Marketing
Air was formed out of a talent and a pride for great sales. Founder & CEO, Owen Richards, saw a gap in the market for professional, elite, outsourced sales services. From the outset, Owen was driven to find likeminded individuals who shared his passion (and obsession) for sales, while bringing their unique talents to the culture.
From those exciting early days, Air has grown and evolved into an organisation with an extraordinary blend of talent and experience. Air has proven processes, a strong focus on team development and a commitment to intelligent and transparent data reporting that has inspired successful long-term client relationships. Air learns to breathe the same air as their clients, understand their business and accelerate their sales success.
About Exeter Chiefs
Founded in 1871, Exeter Chiefs have established themselves as one of the leading club sides in English and European Rugby.
In recent years they have won the Premiership Rugby title on two occasions, as well as being crowned Heineken Champions Cup winners in 2020.
Under the stewardship of Director of Rugby, Rob Baxter, they have a squad assembled full of international talent, including four players – Luke Cowan-Dickie, Jonny Hill, Stuart Hogg and Sam Simmonds – all of whom will be part of the British & Irish Lions squad touring South Africa this summer.
The Chiefs are based at the multi-million pound Sandy Park Stadium, which also doubles up as the region’s Premier Conference and Banqueting Centre.
This December, the new £39 million Sandy Park Hotel will open. A 250-bed, four-star hotel, it will come under the Marriott by Courtyard brand.