Introducing our 22nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards. Our 22nd guest is Michael Hanson – Founder & CEO at Growth Genie.

Owen and Michael discuss What does a good outbound sequence/cadence look like? Including:

– Who is Michael and who is Growth Genie?

– What are the first considerations when you open a cadence?

– Understanding what you’re trying to achieve with your cadence, and who are you trying to engage?

– What channels should you use and the next steps?

– How to create a good cadence without harassing your prospects?

– Why you shouldn’t rely on one particular channel for your cadence?

– What’s the importance of the cadence compared to other parts of the strategy?

– Breaking down the 30 point cadence step by step

– What would dictate how many steps should be in your cadence?

– What to do if you’ve never created a cadence before?- If you had to drop a channel from your cadence, what would it be?