Introducing our 27th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards. Our 27th guest is Louis Fernandes.
Owen and Louie discuss aligning your sales and marketing teams to drive revenue?
– Who Louis and Uberall are
– Why sales and marketing need to collaborate to drive revenue
– Why companies align sales and marketing
– Who should be in charge of aligning the departments?
– CRO is not a customer centric role
– What the tell-tell signs are that your sales and marketing departments are not aligned
– The steps to aligning sales and marketing
– How to overcome the fear of change
– How to create the desire to collaborate
– Good examples of collaboration
– Bad examples of collaboration