– Introducing our 26th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards. Our 26th guest is Lauren McGuire.
– Owen and Lauren discuss how to structure the perfect cold call Including:
– Who Lauren McGuire is
– Why is data so hard to get right and such a problem for go to market teams
– How to overcome the myth of perfect data
– How to identify if bad data is negatively effecting your outreach
– How to measure data accuracy
– Should SDRS be building their own data? Or should your organisation provide it?
– The value of direct dials and why they are so important
– Where to draw the line when investing in data
– Why increasing headcount will not help without the right investment in data
– How to define bad data
– Who should own data accuracy and cleansing?
– Why data should be at the top of your agenda