Telemarketing can be an effective tool for lead generation. Whilst it’s not suitable for all organisations, it’s a proven strategy with the human conversation being a powerful driving force behind an effective sales process.
Many businesses look at outsourcing their telemarketing to a specialist company; this can be a great choice for a number of reasons. We look in to the benefits of outsourcing, and why it might be right for you.
All businesses, regardless of the size, need more time. When you outsource to a telemarketing company, you are saving yourself a huge amount of time and use of physical resource which can be better spent on other areas of your business.
For example, if you’re a small business owner and making your own cold sales calls, imagine what else you could do with that time; you could be working on the business, servicing clients or focussing on up-selling or cross-selling to current customers. Or, if you are in a sales or sales management role, you’d no doubt be far better utilised in front of more qualified prospects.
2. Cutting Costs
Outsourcing your telemarketing can be much more cost-effective than expanding your business and building on your in-house teams. On top of avoiding extra employee costs for the sales team, you also don’t need to invest in management staff, software and infrastructure.
A telemarketing specialist will have all the software, hardware and reporting tools in place. And, don’t forget point number one; more staff means even more of your time taken up.
3. Transparency & measurable results
If your telemarketing is outsourced, you don’t need to spend time managing a team or monitoring performance for that campaign every day. With companies like Air Marketing Group, you’ll only be involved with the parts that really matter. This includes updates, reporting and feedback, all with a dedicated account manager to provide you with ongoing support. (You can find out more about our process here).
4. Hiring the talent you need
Anyone who can communicate over the phone can be successful at telemarketing… right? Not necessarily. Outsourcing your telemarketing to a specialist means you are getting individuals who are well trained and versed in the art of selling on the phone, well-motivated and used to working in a results-driven environment.
This saves you having to find, induct and train new employees and saves you time and money. After all, how much time and money do you spend each year on recruiting people?
Last, but certainly not least, is flexibility. In-house teams and business expansion work well, but you will struggle to match the flexibility of an outsourced team who will fully dedicate their time and capacity to your targeted calls.
The requirements you have for a telemarketing campaign may change, from data requirements to call volumes. With an outsourced team, you can pick and choose how many hours you need and the number of sales professionals you need working on your project at any given time.
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At Air Marketing Group, we provide solutions that fit your business requirements. Our account managers and experienced business development executives are some of the best in the industry and they generate quality leads week in, week out for our clients.