LIVE Roundtable: Achieving Sales & Marketing Alignment

We hosted our sixth roundtable as part of our NEW annual content series, around setting up an outbound sales function. Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

We’ll be going live every month until March 2022, chatting about all topics relating to outbound sales and the stages of building a team.


We answered questions around (but not limited to):

  1. The need to work in partnership with one another
  2. Creating an environment that integrates well
  3. Processes
  4. CRM and tech stack
  5. Sharing well-defined objectives
  6. Implementing a feedback loop for better alignment throughout your organisation
  7. Evaluating the results, and adjusting your strategy to respond to your customer
  8. Celebrating success


Owen Richards – Founder & CEO at Air Marketing


Neil Clarke – Commercial Director at Air Marketing

Gareth Mapp – Director of Sales & Marketing at Software Solved

Louis Fernandes – Vice President, Sales, EMEA at Uberall

Who is it for?

Founders, Sales Leaders, and Revenue Leaders.

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