Introducing our 43rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 43rd guest is Liz Fulham, CEO & Founder at TAMI. Owen and Liz discuss all things Email Marketing.

Including:

• Who TAMI are and how they can help organizations scale and go global
• The do’s and don’ts of email marketing
• When email marketing should or shouldn’t be a part of your marketing strategy
• The cornerstones of B2B strategies
• Tips to achieve higher email open rates
• Who to target with your emails
• What to look out for when purchasing data from data vendors
• How to use data segmentation in your email campaigns
• The purpose and focus areas of E-commerce