ON AIR: With Owen Episode 43 Featuring Liz Fulham – CEO & Founder at TAMI

Introducing our 43rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 43rd guest is Liz Fulham, CEO & Founder at TAMI. Owen and Liz discuss all things Email Marketing.

Including:

  • Who TAMI are and how they can help organizations scale and go global
  • The do’s and don’ts of email marketing
  • When email marketing should or shouldn’t be a part of your marketing strategy
  • The cornerstones of B2B strategies
  • Tips to achieve higher email open rates
  • Who to target with your emails
  • What to look out for when purchasing data from data vendors
  • How to use data segmentation in your email campaigns
  • The purpose and focus areas of E-commerce

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