Introducing our 41st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Our 41st guest is Kate Bradley Chernis, Co-Founder & CEO of LatelyAI. Owen and Kate discuss the Lately platform which claims to achieve a genuine sales conversion rate of 98% using Artificial Intelligence and how Sales & Marketing Alignment play a part in that.
They talk about:
- How Lately uses A.I. to produce engaging content
- How collaboration between teams can achieve higher sales conversion rates
- Lead Generation from Sales & Marketing alignment
- The types of social content that does and doesn’t work
- Why MRR should not be considered a key metric for a successful business
- SaaS and why some salespeople believe it’s methods are ‘broken’ or outdated
- How to turn Listeners into Fans/Customers
- What sales organisations want to achieve from content marketing