ON AIR: With Owen Episode 41 Featuring Kate Bradley Chernis – Co-Founder & CEO of LatelyAI

Introducing our 41st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 41st guest is Kate Bradley Chernis, Co-Founder & CEO of LatelyAI. Owen and Kate discuss the Lately platform which claims to achieve a genuine sales conversion rate of 98% using Artificial Intelligence and how Sales & Marketing Alignment play a part in that.

They talk about:

  • How Lately uses A.I. to produce engaging content
  • How collaboration between teams can achieve higher sales conversion rates
  • Lead Generation from Sales & Marketing alignment
  • The types of social content that does and doesn’t work
  • Why MRR should not be considered a key metric for a successful business  
  • SaaS and why some salespeople believe it’s methods are ‘broken’ or outdated
  • How to turn Listeners into Fans/Customers
  • What sales organisations want to achieve from content marketing

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