A little bit of background information
After finishing my BSc I was employed as a civil servant in London and Brussels for eight years, working on a variety of policy areas for central government. One aspect I focussed on was data protection and I helped to negotiate what eventually became known as GDPR. I also worked on civil and criminal law policy, prisons policy and EU strategy. This interest in policy and data led me to come down to Devon to do my master’s degree at University of Exeter, where I studied data science in the context of public policy.
I turned my career towards working with data after graduating. I was employed as a data analyst for a major utilities firm, before joining Air Marketing.
A little bit about your current role
At Air Marketing, I handle all things data! I’ve built a data warehouse for the business, updated live, so that we have a single repository for all of our records. This lets us provide data analysis and insight for team leaders, visualise performance for clients and help everyone in the business understand our figures. I am also managing AI and machine learning elements within the company, to help uncover deeper analyses and trends from our big datasets.
I strongly believe that firms should be brave and rely on data for decision-making and planning. I love the fact that Air shares this ideal and is keen to innovate in this exciting field.
