A little bit of background information:
I’ve worked in a variety of different roles before finding my passion for marketing; from a stint working for Cadburys to managing a new lettings department for a recognisable Westcountry estate agents.
I’ve worked in Marketing since obtaining my Chartered Institute of Marketing (CIM) qualifications in 2016 and becoming a member of the CIM. With experience agency and in-house roles, I have a diverse range of experience with both offline and online marketing. With a passion for strategically planned marketing activity that delivers ROI and utilises clever targeting to actually get you in front of your target audience with the right message.
I joined Air Marketing Group in January 2018, as the in-house Marketing Manager. To be honest, my journey has been an exciting whirlwind ever since.
A little bit of information about your current role:
Air had identified an opportunity to offer our clients even more than just telemarketing – and satisfy their increasing marketing needs by starting a sister marketing agency. In June 2018, Roots to Market was born.
My role is to run our sister company Roots to Market, assisting our clients in both strategic and tactical marketing activity to grow their business and brand awareness. Our team deliver a variety of marketing activity for a range of B2B industries.
Alongside this, Roots to Market also continue to plan and run the marketing for Air Marketing Group. Assisting in the exponential growth of Air.
An interesting fact about yourself:
I love anything adventurous! Amongst many different weird and wonderful activities, I’ve climbed The Great Wall of China whilst it was snowing – and completed a skydive for the Alzheimer’s Society.