Dependant on your business and the goals you want to achieve, there are a number of things to consider when running a successful telemarketing campaign. We’ve complied our top 10 tips for successful telemarketing below, with links to our blog archive for more information.
Today, very few businesses are totally one-of-a-kind. So, it is vital that you develop a Unique Selling Proposition (USP) to help you to highlight what makes you a little bit different and stand out amongst the crowd. It helps if you can encapsulate this in a snappy slogan:
“When it absolutely, positively has to be overnight”.
A strong USP will:
A simple and effective way to build a trustworthy brand is by implementing a segmentation strategy, however 20% of respondents to an Avention survey felt that segmentation was one of the biggest challenges facing their organisation. Segmentation is a tried and tested means of delivering results to your customers. We only have to look to email campaigns, where Mailchimp showed that clicks are 74.53% higher than non-segmented campaigns, to see this.
The simple truth is that we are only as effective as the data that we use. It is our job to understand who we are calling and to establish a need, all culminating together to create a lead or opportunity for our client. Understanding the target market, key message and goal for our clients will help us to gain the correct data. With data that has been cleansed, we are able to do this in an efficient manner.
At Air, we are honest and transparent, we never sell to a prospect who we know we can’t deliver for, whether that’s based on their budget or our capabilities, and this should be universal. Sales people often end up being tarred with the same brush, of being arrogant and pushy, driven by commission and not caring for their clients.
Businesses who demonstrate a clear focus on working with their clients for the long-term and help them to make smart business decision, will fare far better than those who are pushing for a one-off sale, clearly without taking into consideration the needs, values or constraints of the potential client.
Selecting the right telemarketer for your campaign is vital. Get this wrong and you’ll see potential leads deteriorate, your business reputation plummet and you’ll miss the full potential of ROI. Your team need to be able to:
An inability to communicate their Value Proposition is one of the biggest inhibitors to businesses when looking to attract new customers and reach sales targets, with only 24% of organisations agreeing on the definition of their target audience. So how can you avoid that and make your value known?
Direct marketing is a great way of introducing your product or service across multiple touchpoints, over a variety of different platforms which include direct mail, email marketing and telemarketing to name just a few. When delivered tactfully this marketing tactic will:
At Air, we provide our clients with live time reporting through a client portal so that they can see campaigns unfold to the minute and all call recordings. In doing this, we are able to build a relationship based on trust and accountability, and we encourage our clients to extend this to those that they on board through us. At the end of the day, in sales trust is key. People won’t part with their money if they don’t fully buy into both you and your product/service.
When developing your sales pipeline, it is essential that you have a definitive sales process. A few basic steps to follow when implementing a sales pipeline are:
Listening to customer feedback is especially vital for telephone-based sales professionals who are representing start-ups, businesses choosing to release a new product or service, and those marketing an existing product or service to a new audience. Asking customers, or potential customers, for their feedback is a key step in the process of reaching a sale, enabling you to assess your product/service, refine its offering and match to the customers’ requirements.
If you feel that you could use our help implementing and conducting a successful telemarketing campaign, get in touch. Our expert team have years of experience across a range of industries and we will be able to help you reach your business goals. Call: 0345 241 3038 or email: firstname.lastname@example.org