ON AIR: With Owen Featuring Martin MacArthur – Founder & CEO, The Outbound Sales Guy

Introducing our 19th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 19th guest is Martin MacArthur – Founder & CEO at The Outbound Sales Guy

Owen and Martin discuss the differences across prospecting into Americas vs EMEA and how to be successful in outbound. Including: 

  • The impact that being blind has had on Martin in starting his own business and working in sales 
  • The difference between selling outsourced sales into Canada vs the US 
  • The attitude that Americans have towards sales development, cold calling, prospecting emails and other outbound approaches 
  • Authentic relationship building: more personal sales messaging > personalisation 
  • The channel that Martin finds most successful when selling into the US 
  • How to follow-up on LinkedIn 
  • Martin’s sales tech and data vendor recommendations 
  • How much of Martin’s experience is based around building his own data vs purchasing data 
  • What’s changed in sales in the US over the past 2/3 years 
  • Advice for UK companies looking to expand into the US and vice versa 

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