Introducing our 19th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.
Our 19th guest is Martin MacArthur – Founder & CEO at The Outbound Sales Guy.
Owen and Martin discuss the differences across prospecting into Americas vs EMEA and how to be successful in outbound. Including:
- The impact that being blind has had on Martin in starting his own business and working in sales
- The difference between selling outsourced sales into Canada vs the US
- The attitude that Americans have towards sales development, cold calling, prospecting emails and other outbound approaches
- Authentic relationship building: more personal sales messaging > personalisation
- The channel that Martin finds most successful when selling into the US
- How to follow-up on LinkedIn
- Martin’s sales tech and data vendor recommendations
- How much of Martin’s experience is based around building his own data vs purchasing data
- What’s changed in sales in the US over the past 2/3 years
- Advice for UK companies looking to expand into the US and vice versa
