Generated thousands of qualified SME leads through outbound and live call transfers, driving millions in new loans and demonstrating impressive ROI across an 8-year partnership.
Event Booking
Flawless delegate management – without the cost and complexity of doing it in-house.
Enquire today about increasing registrations and delivering a smooth delegate experience with our event booking team
Boost Registrations & Deliver a Seamless Delegate Experience
Air Marketing’s dedicated Event Booking team ensures every registration is captured, every delegate is informed, and every seat is filled. We handle inbound and outbound bookings, qualification, and reminders while your CRM stays clean and your team stays focused on delivering a great event.
Event booking expertise: Skilled agents handle registrations, queries and special requests in your brand voice.
VIP & delegate care: Priority handling for target accounts and speakers, with personalised assistance pre- and post-event.
Seamless integration: Connected to your CRM/MA stack and calendars for accurate data and effortless handovers.
SLA & quality control: Clear SLAs, QA scorecards and coaching keep standards consistently high across campaigns.
Transparent reporting: Live dashboards show registrations, attendance, meetings and influenced pipeline.
Rapid scalability: Add capacity quickly for campaign spikes and multi-city programmes—without long-term headcount risk.
WHO WE HELP
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B2B marketing teams running webinars, roundtables, dinners or launch events
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Sales & revenue leaders who want meetings secured around events and VIPs prioritised
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Event & ops managers needing predictable coverage, clean data and measurable outcomes
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Enterprises & scale-ups coordinating multi-region programmes without adding headcount
Event Booking In Action
| Core activity | What you get | Why it matters |
|---|---|---|
| Inbound event booking & registration | Professional agents managing registrations in your brand voice, confirming details and answering delegate questions. | Maximises sign-ups and protects the delegate experience during busy periods. |
| Qualification & scheduling | Structured questions to confirm fit, log outcomes, and book meetings or breakout sessions into calendars. | Improves lead quality and ensures the right people attend the right sessions. |
| Omnichannel RSVP management | Phone first, with email/chat follow-up and CRM notes so every touchpoint is captured. | Raises response rates and provides full context across the team. |
| Reminders & attendance boosting | Timed multi-touch reminders, directions, access links and last-mile support. | Reduces no-shows and improves on-the-day experience. |
| Data capture & CRM hygiene | Clean data entry, dedupe and field mapping across your CRM/MA stack. | Enables accurate reporting and smoother sales handovers post-event. |
| Performance reporting | Live dashboards on registrations, attendance, meeting bookings and follow-up outcomes. | Proves ROI and guides rapid optimisation throughout the campaign. |
Trusted by...
Executed telemarketing and nurture campaigns across 9 datasets, engaging warm leads and driving qualified opportunities into the pipeline, ready for sales outreach.
Delivered a steady flow of high-quality, sales-ready leads that quickly converted into meetings and opportunities. Many deals closed swiftly, demonstrating strong ROI and enabling rapid expansion into EMEA.
Delivered a £28m pipeline in just 6 months, achieving 90%+ meeting conversion into meaningful sales conversations and surpassing KPIs ahead of schedule through full sales team integration.
Launched an outbound sales programme from scratch, achieving a 20% conversion rate and generating £500k in revenue within 6 months, while consistently delivering 1 high-quality lead every 10 hours.
Delivered B2B appointment setting services – identifying, engaging, and booking qualified meetings with contractors and tradespeople to drive pipeline growth.
Delivered outsourced inbound lead handling for a property buyer – processing hundreds of enquiries, generating £2m+ in purchases, and reducing ad spend per property to under £2k.
Provided outsourced sales support, reaching 329 decision-makers and booking 75 appointments to build a high-value PPA pipeline.
Built a profitable outbound lead‑gen channel – exceeding ROI expectations and delivering 172% of forecasted cash‑flow from new leads.
Onboarded outsourced SDRs who secured 12 signed contracts and delivered ROI in just 3 months, accelerating pipeline growth for R&D tax credit specialists.
Delivered lead generation campaigns for QA’s university partners via optimised ads and persona-led targeting – exceeding target metrics by 25% in 6 months.
Delivered 51% email engagement and 50 new sales opportunities through a multi-touch email and telemarketing strategy to NHS trusts and care homes.
Rolled out a 12-week marketing strategy – blogs, social campaigns, PR and newsletters – engaging prospects and building a strong pipeline of new business.
Deployed a full sales and marketing strategy combining SDR outreach, email, social campaigns and HubSpot integration – fuelling scalable cohorts and rich data insights in 3 months.
Launched a digital marketing strategy from scratch – new website, content, CRM review, email strategy and social selling – boosting traffic +181% MoM and engagement.
Developed a B2B marketing strategy including positioning, collateral, digital content, events & LinkedIn campaigns – boosting awareness and qualified lead flow.
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