Generated thousands of qualified SME leads through outbound and live call transfers, driving millions in new loans and demonstrating impressive ROI across an 8-year partnership.
Lead Generation
Lead generation that scales with you – without the cost, risk, or resource drain.
Enquire today to start generating qualified B2B leads and building a consistent sales pipeline
B2B Lead Generation That Builds Predictable Pipeline
At Air Marketing, we specialise in helping ambitious B2B businesses generate qualified leads, build healthy sales pipelines, and accelerate revenue growth. Whether you’re launching outbound for the first time or scaling a proven strategy, our team delivers results that convert.
Specialists in B2B lead generation: We build predictable pipelines by connecting you with qualified decision-makers ready to engage. Our experienced SDRs use insight-led, human-first outreach to generate opportunities that convert.
Dedicated sales development team: Acting as a seamless extension of your in-house function, we represent your brand with precision and expertise – nurturing conversations that move prospects closer to purchase.
Multi-channel outreach: We combine outbound calling, personalised email, and social touchpoints to drive awareness and engagement across your target market – maximising every opportunity for connection.
Scalable, flexible model: Scale your B2B lead generation activity up or down as required – with no long-term fixed costs. We adapt to your campaigns, seasonality and evolving growth strategy.
Cross-sector expertise: From SaaS and finance to energy, logistics and manufacturing, we understand the challenges, buying cycles and decision-maker profiles that matter in your industry.
Data-driven performance: Transparent reporting, KPIs and conversion insights keep your ROI visible. We optimise continuously to enhance lead quality and pipeline efficiency.
WHO WE HELP
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Scale-ups and established B2B brands that need rapid, predictable pipeline
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Organisations testing new markets, sectors or products
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Sales leaders who want their closers focused on closing – not prospecting
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Enterprises seeking predictable, transparent revenue growth
Trusted by...
Executed telemarketing and nurture campaigns across 9 datasets, engaging warm leads and driving qualified opportunities into the pipeline, ready for sales outreach.
Delivered a steady flow of high-quality, sales-ready leads that quickly converted into meetings and opportunities. Many deals closed swiftly, demonstrating strong ROI and enabling rapid expansion into EMEA.
Delivered a £28m pipeline in just 6 months, achieving 90%+ meeting conversion into meaningful sales conversations and surpassing KPIs ahead of schedule through full sales team integration.
Launched an outbound sales programme from scratch, achieving a 20% conversion rate and generating £500k in revenue within 6 months, while consistently delivering 1 high-quality lead every 10 hours.
Delivered B2B appointment setting services – identifying, engaging, and booking qualified meetings with contractors and tradespeople to drive pipeline growth.
Delivered outsourced inbound lead handling for a property buyer – processing hundreds of enquiries, generating £2m+ in purchases, and reducing ad spend per property to under £2k.
Provided outsourced sales support, reaching 329 decision-makers and booking 75 appointments to build a high-value PPA pipeline.
Built a profitable outbound lead‑gen channel – exceeding ROI expectations and delivering 172% of forecasted cash‑flow from new leads.
Onboarded outsourced SDRs who secured 12 signed contracts and delivered ROI in just 3 months, accelerating pipeline growth for R&D tax credit specialists.
Delivered lead generation campaigns for QA’s university partners via optimised ads and persona-led targeting – exceeding target metrics by 25% in 6 months.
Delivered 51% email engagement and 50 new sales opportunities through a multi-touch email and telemarketing strategy to NHS trusts and care homes.
Rolled out a 12-week marketing strategy – blogs, social campaigns, PR and newsletters – engaging prospects and building a strong pipeline of new business.
Deployed a full sales and marketing strategy combining SDR outreach, email, social campaigns and HubSpot integration – fuelling scalable cohorts and rich data insights in 3 months.
Launched a digital marketing strategy from scratch – new website, content, CRM review, email strategy and social selling – boosting traffic +181% MoM and engagement.
Developed a B2B marketing strategy including positioning, collateral, digital content, events & LinkedIn campaigns – boosting awareness and qualified lead flow.
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