Generated thousands of qualified SME leads through outbound and live call transfers, driving millions in new loans and demonstrating impressive ROI across an 8-year partnership.
Outsourced SDRS
Scalable, predictable pipeline growth – without the cost and complexity of building an in-house SDR team.
Talk to our team about building a predictable pipeline without adding headcount
Build Predictable Pipeline Without Adding Headcount
Air combines experienced salespeople, better data and smarter technology to help you win new customers, enter new markets and manage leads – generating qualified opportunities and measurable results without the cost and complexity of building in-house.
Experienced people, backed by experts: Every SDR is carefully selected, trained through the Air Sales Academy and supported by campaign, data and technology specialists. You gain a complete delivery team, not just an individual SDR.
Better data and smarter technology: Accurate data, market insight and buying signals help us prioritise the right accounts. CRM, automation and AI improve productivity, visibility and performance.
Consistent, proven delivery: Our structured approach brings together targeting, messaging, outreach and qualification to generate a more predictable flow of qualified opportunities.
Aligned and always improving: Your programme is shaped around your goals and sales process, then continually refined using performance data, campaign insight and feedback.
Flexible and scalable: Increase or reduce your sales resource as priorities change, without the fixed costs and operational demands of building an internal team.
Industry and buyer expertise: We help clients reach the audiences that matter, from enterprise buying committees to owner-managed SMEs. Our experience spans Technology, Financial Services, Energy, Manufacturing and Industrial markets.
WHO WE HELP
- Scale-ups and established B2B brands that need rapid, predictable pipeline
- Organisations testing new markets, sectors or products
- Sales leaders who want their closers focused on closing – not prospecting
- Enterprises seeking predictable, transparent revenue growth
Beyond Lead Generation:
How Our SDRs Drive Real Revenue
vs
| Air Marketing | Typical Sales Outsourcing Agency |
|---|---|
| Builds revenue engines, not just meetings Measured on pipeline and revenue impact — aligning data, messaging, SDR performance, and conversion strategy for sustainable growth. | Books meetings, not outcomes Measures success on activity volume and meetings set, with limited focus on pipeline quality or revenue progression. |
| A fully built SDR function, with wrap-around support High-calibre SDRs trained through an expert academy, supported by sales leadership, data specialists, and advanced tech to form a complete outbound engine. | Supplies ‘an SDR’ or appointment setter Provides individual reps with minimal structure, coaching, or leadership support, leading to inconsistent performance. |
| Deep industry and target market expertise SDRs matched to industries and markets for sharper, senior-level conversations with defined Ideal Customer Profiles (ICPs). | Generic messaging Relies on one-size-fits-all scripts with limited understanding of industry nuances or buyer pain points. |
| Built by sales leaders who’ve scaled teams Approach shaped by proven experience in building, leading, and scaling high-performing sales teams. | Run by telesales managers Operates with a volume-first mindset — prioritising dial count over process, forecasting, and conversion analysis. |
| Precision cadences Data-driven, message-tested, multi-channel outreach designed to maximise contact rates and conversion performance. | Spray-and-pray outreach Executes bulk sequences at scale with limited targeting or optimisation, resulting in poor engagement and conversion. |
| A plug-and-play partner for sustainable growth Seamless to launch and built to scale — SDR teams embed within your existing sales function to deliver consistent, long-term results. | A short-term supplier, not a partner Designed for quick activation but limited scalability — disconnected delivery teams focused on activity rather than sustainable revenue impact. |
Trusted by...
Executed telemarketing and nurture campaigns across 9 datasets, engaging warm leads and driving qualified opportunities into the pipeline, ready for sales outreach.
Launched an outbound sales programme from scratch, achieving a 20% conversion rate and generating £500k in revenue within 6 months, while consistently delivering 1 high-quality lead every 10 hours.
Delivered a £28m pipeline in just 6 months, achieving 90%+ meeting conversion into meaningful sales conversations and surpassing KPIs ahead of schedule through full sales team integration.
Delivered a steady flow of high-quality, sales-ready leads that quickly converted into meetings and opportunities. Many deals closed swiftly, demonstrating strong ROI and enabling rapid expansion into EMEA.
Implemented a high-velocity B2B sales and HubSpot RevOps programme, increasing win rates through intelligent lead routing, delivering 40% inbound conversion within weeks and generating sustained MRR growth alongside doubled average contract value.
Delivered B2B appointment setting services – identifying, engaging, and booking qualified meetings with contractors and tradespeople to drive pipeline growth.
Delivered outsourced inbound lead handling for a property buyer – processing hundreds of enquiries, generating £2m+ in purchases, and reducing ad spend per property to under £2k.
Provided outsourced sales support, reaching 329 decision-makers and booking 75 appointments to build a high-value PPA pipeline.
Built a profitable outbound lead‑gen channel – exceeding ROI expectations and delivering 172% of forecasted cash‑flow from new leads.
Onboarded outsourced SDRs who secured 12 signed contracts and delivered ROI in just 3 months, accelerating pipeline growth for R&D tax credit specialists.
Delivered lead generation campaigns for QA’s university partners via optimised ads and persona-led targeting – exceeding target metrics by 25% in 6 months.
Delivered 51% email engagement and 50 new sales opportunities through a multi-touch email and telemarketing strategy to NHS trusts and care homes.
Rolled out a 12-week marketing strategy – blogs, social campaigns, PR and newsletters – engaging prospects and building a strong pipeline of new business.
Deployed a full sales and marketing strategy combining SDR outreach, email, social campaigns and HubSpot integration – fuelling scalable cohorts and rich data insights in 3 months.
Launched a digital marketing strategy from scratch – new website, content, CRM review, email strategy and social selling – boosting traffic +181% MoM and engagement.
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