Generated thousands of qualified SME leads through outbound and live call transfers, driving millions in new loans and demonstrating impressive ROI across an 8-year partnership.
Outsourced SDRS
Scalable, predictable pipeline growth – without the cost and complexity of building an in-house SDR team.
Enquire today about building a qualified pipeline and accelerating revenue growth with outsourced SDRs
Drive More Meetings & Revenue Without Adding Headcount
Build predictable B2B pipeline with outsourced SDR services that deliver qualified meetings and measurable ROI – without the cost, delay or risk of hiring in-house.
Scalable solutions: Ramp up or down based on demand, campaigns or seasonality – with no long-term fixed costs. Whether you’re testing new markets, launching products or accelerating growth, we scale seamlessly with your business to maintain momentum and control costs.
High-calibre sales talent, backed by a team of experts: Every SDR we place is hand-picked through our rigorous hiring process, trained via the Air Sales Academy, and backed by expert coaching, data, and tech. You don’t just get SDRs – you get a whole team.
Consistent pipeline performance: Our proven outbound frameworks replace peaks and troughs with a predictable flow of qualified opportunities and sustainable revenue growth.
Deep expertise across multiple industries and target markets: Including SaaS & IT, Finance, Energy & EV Fleet, Manufacturing, Healthcare, Logistics and more. We know the challenges and decision-maker profiles that matter in your sector.
Data-driven process & reporting: Transparent dashboards, KPIs and regular reviews so you see ROI and can fine-tune strategy.
Full alignment with your sales & marketing teams: Messaging, segmentation and metrics all tailored to your growth goals.
WHO WE HELP
Scale-ups and established B2B brands that need rapid, predictable pipeline
Organisations testing new markets, sectors or products
Sales leaders who want their closers focused on closing – not prospecting
Enterprises seeking predictable, transparent revenue growth
Beyond Lead Generation:
How Our SDRs Drive Real Revenue
vs
| Air Marketing | Typical Sales Outsourcing Agency |
|---|---|
| Builds revenue engines, not just meetings Measured on pipeline and revenue impact — aligning data, messaging, SDR performance, and conversion strategy for sustainable growth. | Books meetings, not outcomes Measures success on activity volume and meetings set, with limited focus on pipeline quality or revenue progression. |
| A fully built SDR function, with wrap-around support High-calibre SDRs trained through an expert academy, supported by sales leadership, data specialists, and advanced tech to form a complete outbound engine. | Supplies ‘an SDR’ or appointment setter Provides individual reps with minimal structure, coaching, or leadership support, leading to inconsistent performance. |
| Deep industry and target market expertise SDRs matched to industries and markets for sharper, senior-level conversations with defined Ideal Customer Profiles (ICPs). | Generic messaging Relies on one-size-fits-all scripts with limited understanding of industry nuances or buyer pain points. |
| Built by sales leaders who’ve scaled teams Approach shaped by proven experience in building, leading, and scaling high-performing sales teams. | Run by telesales managers Operates with a volume-first mindset — prioritising dial count over process, forecasting, and conversion analysis. |
| Precision cadences Data-driven, message-tested, multi-channel outreach designed to maximise contact rates and conversion performance. | Spray-and-pray outreach Executes bulk sequences at scale with limited targeting or optimisation, resulting in poor engagement and conversion. |
| A plug-and-play partner for sustainable growth Seamless to launch and built to scale — SDR teams embed within your existing sales function to deliver consistent, long-term results. | A short-term supplier, not a partner Designed for quick activation but limited scalability — disconnected delivery teams focused on activity rather than sustainable revenue impact. |
Trusted by...
Executed telemarketing and nurture campaigns across 9 datasets, engaging warm leads and driving qualified opportunities into the pipeline, ready for sales outreach.
Delivered a steady flow of high-quality, sales-ready leads that quickly converted into meetings and opportunities. Many deals closed swiftly, demonstrating strong ROI and enabling rapid expansion into EMEA.
Delivered a £28m pipeline in just 6 months, achieving 90%+ meeting conversion into meaningful sales conversations and surpassing KPIs ahead of schedule through full sales team integration.
Launched an outbound sales programme from scratch, achieving a 20% conversion rate and generating £500k in revenue within 6 months, while consistently delivering 1 high-quality lead every 10 hours.
Delivered B2B appointment setting services – identifying, engaging, and booking qualified meetings with contractors and tradespeople to drive pipeline growth.
Delivered outsourced inbound lead handling for a property buyer – processing hundreds of enquiries, generating £2m+ in purchases, and reducing ad spend per property to under £2k.
Provided outsourced sales support, reaching 329 decision-makers and booking 75 appointments to build a high-value PPA pipeline.
Built a profitable outbound lead‑gen channel – exceeding ROI expectations and delivering 172% of forecasted cash‑flow from new leads.
Onboarded outsourced SDRs who secured 12 signed contracts and delivered ROI in just 3 months, accelerating pipeline growth for R&D tax credit specialists.
Delivered lead generation campaigns for QA’s university partners via optimised ads and persona-led targeting – exceeding target metrics by 25% in 6 months.
Delivered 51% email engagement and 50 new sales opportunities through a multi-touch email and telemarketing strategy to NHS trusts and care homes.
Rolled out a 12-week marketing strategy – blogs, social campaigns, PR and newsletters – engaging prospects and building a strong pipeline of new business.
Deployed a full sales and marketing strategy combining SDR outreach, email, social campaigns and HubSpot integration – fuelling scalable cohorts and rich data insights in 3 months.
Launched a digital marketing strategy from scratch – new website, content, CRM review, email strategy and social selling – boosting traffic +181% MoM and engagement.
Developed a B2B marketing strategy including positioning, collateral, digital content, events & LinkedIn campaigns – boosting awareness and qualified lead flow.
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