Outsourced SDRS

Scalable, predictable pipeline growth – without the cost and complexity of building an in-house SDR team.

Enquire today about building a qualified pipeline and accelerating revenue growth with outsourced SDRs

Drive More Meetings & Revenue Without Adding Headcount

Build predictable B2B pipeline with outsourced SDR services that deliver qualified meetings and measurable ROI – without the cost, delay or risk of hiring in-house.

Scalable solutions: Ramp up or down based on demand, campaigns or seasonality – with no long-term fixed costs.

Deep expertise across multiple industries: Including SaaS & IT, Finance, Energy & EV Fleet, Manufacturing, Logistics and more. We know the challenges and decision-maker profiles that matter in your sector.

Data-driven process & reporting: Transparent dashboards, KPIs and regular reviews so you see ROI and can fine-tune strategy.

Full alignment with your sales & marketing teams: Messaging, segmentation and metrics all tailored to your growth goals.

WHO WE HELP

Scale-ups and established B2B brands that need rapid, predictable pipeline
Organisations testing new markets, sectors or products
Sales leaders who want their closers focused on closing – not prospecting
Enterprises seeking predictable, transparent revenue growth

Outsourced SDRs In Action

Core activity	What you get	Why it matters
Highly-targeted prospecting	Define ideal customer profiles, source quality data and create tailored messaging across phone, email and LinkedIn.	Boosts engagement, lifts reply rates and accelerates first meetings for faster lead generation.
Appointment & opportunity setting	Experienced SDRs qualify prospects and secure meetings with decision-makers ready to evaluate your solution.	Delivers sales-ready opportunities so your team can focus on closing deals.
Tech stack audit & integration	Comprehensive review of your sales and marketing technology with seamless integration into leading tools and platforms.	Enables clean data, smart automation and efficient workflows to grow pipeline.
Performance reporting & account management	Dashboards track outreach, response rates, meeting quality and pipeline value, supported by regular weekly/monthly/quarterly account manager meetings.	Aligns on progress, demonstrates ROI, and guides ongoing improvements for stronger results.
Continuous optimisation	Regular A/B testing of messaging, cadence and data to refine targeting and improve conversion rates.	Lowers cost per opportunity and keeps campaigns performing at their peak.
Market expansion support	Low-risk testing of new sectors, territories or product launches with fast feedback loops.	Speeds market entry and informs smart growth decisions.

MAHDI MOTAMEDI

VP of Sales, Colossyan

For the same price as an SDR, you can start with Air Marketing – you get a wealth of experience behind this one organisation, from invaluable sales tools that are often too expensive for a startup, to the best data suppliers, and effectively an SDR manager, a go-to-market manager, and a demand generation manager. You get the detailed reporting you’re looking for all with minimal demands on your own time. We got what we wanted and needed from Air – an outsourced sales department that managed our strategy from end-to-end, it’s made all the difference to our business.

AIDAN PILGRIM

Manager of Outbound Sales, Funding Circle

Our results since working with Air have been really, really good. We have generated literally millions of pounds worth of new loans to new customers. We have done it profitably the whole way through each year and we have also been able to reach those customers that just don’t respond to any other of our marketing channels.

PAUL POBLOCKI & KRISTA BENTS

Global Director of Strategic Marketing & Global Strategic Marketing Manager, Johnson Controls

Air had some big shoes to fill for Johnson Controls as we partner with a similar lead generation firm in North America that’s been providing tremendous value for over a decade. Air’s entire staff, from our initial Business Development contact to our Account Manager, Digital Team and now SDRs, are some of the best professionals in the industry we’ve worked with. The entire Air team quickly grasped a complex message of value directed at the C-Suite and immediately delivered value from Day 1 of the campaign. We look forward to continuing a long partnership with Air Marketing!

Channel and Consultant Manager, E.ON

Air Marketing worked with our Solutions Team from August 2018 – August 2019. They acted as our outsourced telemarketing and demand generation team who nurtured prospects and pipelined opportunities to our sales channels. Air were able to share their expertise and accommodate a number of specific requirements. There was a heavy focus on visibility of performance via their online portal and bespoke dashboards; which were critical for transparency which they were able to deliver. It was beneficial that the people and culture aligned with our own which allowed our in house team and the Air team to work in harmony. Engagement with training and an enthusiasm to do well helped the transition from working our campaigns and fulfilling our brief.

Elliott Myatt

Director, Play Area Hygiene Services

Air Marketing Group has given us a cost-effective way of generating well qualified appointments and leads for our business. Air are a team of skilled professionals who are well organised and who consistently communicate with us. Their systems are efficient and they have been reliable since we started working with them. Using Air has taken the pressure off us to make outbound calls internally and has given us time back, allowing us to focus on our customers. I’d recommend Air if you want to grow your business.

JEREMY COSTER

Head of Sales, EMEA Rakuten Advertising

They’re professional, they’re very keen to deliver. They are self-motivated and want to bring results to the table. They’re thoughtful about what they’re doing; share what’s working and they’re passionate about their work – they’re professionals.

Louise Broom

Director, VeriSmart Heating

We engaged Air Marketing Group to assist us in securing face-to-face appointments with key decision makers of businesses in related industries. Air has certainly helped open doors for VeriSmart Heating which weren’t open before. We have no reservations in recommending Air for their excellent business support delivery.

FLORENCE WOODFIN

Head of Sales, CharlieHR

I absolutely would recommend working with Air Marketing. Three key elements stand out to me – the flexibility, the expertise and time-saving. Not only have they provided great results commercially, but they’ve also been delivered by a friendly, professional team who have been adaptable at every stage.