A little bit of background info:
After graduating from Falmouth University with a First-Class Honours Degree in Fashion Marketing in 2018, I returned to Devon and began my career at a PR and marketing agency in Exeter. Starting as an Account Assistant Intern, I advanced to a Senior Account Executive in just over 2.5 years. This experience laid a strong foundation for my role as Social Media and PR Manager, and eventually Marketing Manager, at one of the UK’s leading independent footwear retailers.
In 2023, seeking a role closer to home, I joined Air Marketing as an Administrative Assistant, where I managed the busy office. I now oversee the company’s marketing activity whilst my colleague is on maternity leave. My slightly varied career journey has equipped me with a unique skill set that I’m excited to bring to this role.
Outside of work, you’ll find me either in the garden, the pottery studio, an independent coffee shop, exploring Devon’s beautiful countryside and coast, or spending time with my lovely family and friends.
A little bit about your current role:
Working closely with the internal sales and marketing teams, I lead the delivery of marketing activity and projects for Air. My role is to contribute towards the marketing strategy, bringing new ideas that drive brand awareness and lead generation, whilst maintaining strong internal relationships to ensure out marketing and sales strategies align.
There is a lot of variety in my role, from owning Air’s social channels and podcast series, to managing email campaigns, PPC and sales enablement. What I enjoy most about my role is the creative freedom it offers, allowing me to develop unique content and explore new avenues, ultimately distinguishing us from competitors and driving the company’s growth.
With a background in digital marketing, Nicola brings an abundance of marketing experience to the Air team. She loves everything digital as well as being creative. Nicola has a positive attitude and is enthusiastic – you will find Nicola working with the whole team and our clients on planning digital campaigns, managing website projects, delving into reporting, executing paid social media campaigns and much more!
Nicola is also Airs chief social organiser!
A little bit of background info:
Over the last 10 years, I’ve worked in a variety of roles since leaving Exeter College where I studied TV & Film Production. I started in retail in a Visual Merchandiser role, where I first learned the importance of using quality advertising in order to drive traffic and improve customer experience, and how that can impact/generate growth and sales. I then did a short stint at a leading energy firm where my role was strategic B2B account management, before moving into one of the South West’s leading independent estate agents. During my 7 years with the company, I had many opportunities to progress and worked my way up through various roles including Assistant Manager of Lettings, where I qualified as a member of ARLA Propertymark, and then into Sales & Marketing, where I recognised my passion for the marketing side of the business. My new role opened a door for me to work alongside an external marketing agency to refresh the brand, work on new campaigns and manage the social media channels, all with a goal to increase brand awareness, customer engagement and drive new business. It re-ignited my creative flare; passion for writing and design, thus producing editorial, marketing and social content fell on my shoulders. I absolutely loved it and grew the company’s online presence considerably in under a year, which gave me the push I needed to pursue a career in marketing.
Outside of work I live in the heart of Exeter and love city life. I’m a massive foodie so you can always count on me to try out all the new eateries, and when I’m not here in Devon you’ll find me travelling abroad to continue my search for good food and good wine!
A little bit about your current role:
With Air’s rapid expansion, I joined as Air’s new Marketing Executive in November 2021. After just 8 months, I was promoted to Senior Marketing Executive, working closely with the internal sales and marketing teams to lead the delivery of marketing activity and projects for Air. My role is to contribute towards the marketing strategy, bringing new ideas that drive brand awareness and lead generation, whilst maintaining strong internal relationships to ensure our marketing and sales strategies align. A key part of my role includes a brand re-fresh as we expand our service lines.
There is a lot of variety in my role, from owning Air’s social channels and podcast series, to managing email campaigns, PPC and sales enablement. My favourite thing about my role is the freedom I have to be creative with our content and expand into new spaces, with the goal of setting us apart from competitors and growing the company to new levels.
Jess is a skilled marketing professional who works closely with our clients, as our Account Director, to develop strong working relationships. Her excellent client servicing levels and drive to always do what’s strategically right, helps our clients to achieve their business goals.
Jess loves seeing a plan come together and delivering strong results through integrated campaigns supported with creative, yet strategic marketing. Jess is passionate about digital marketing and determining how this growing landscape can work successfully for our clients.
