A little bit of background info:
With a background spanning media, energy, and property, I bring a creative-meets-commercial mindset to marketing. It was during my time in Sales & Marketing at a leading estate agency that I discovered my passion for marketing — watching the business’s digital presence grow under my leadership sparked a lasting shift in my career.
Outside of work, I live on the outskirts of Exeter with my fiancé and our daughter. Weekends are for walking, animal spotting, hunting down ice cream, and scouting out the next picnic spot. And when we can, we hop on a plane to take the search a little further afield!
A little bit about your current role:
As Marketing Manager, I’m responsible for shaping and delivering our marketing and go-to-market strategy. Unofficially known as Air’s ‘brand guardian’, my role goes well beyond the brand itself. I lead our approach to demand generation, positioning, ICP and audience strategy, content, digital, paid media, AI visibility and marketing technology – making sure it all connects back to what matters commercially.
My role is intrinsically linked with Sales, and I work closely with our Sales and leadership teams to find new routes to pipeline, get Air in front of the right buyers, and make sure Marketing is genuinely contributing to growth.
I’m also a bit of a data and tech nerd! I’ve shaped or built much of the HubSpot infrastructure that sits behind our Marketing activity – from commercial reporting and attribution dashboards to lead management, workflows and Marketing-to-Sales automation. I love digging into customer journeys, understanding how AI is changing buyer behaviour and finding smarter ways to use our data to improve how we work and where we invest.
