Air’s Core Values: Defining The Foundations That Team Air Is Built Upon

Ethos: “We Not Me” 
We support, celebrate, acknowledge and understand one another. We seek to make others’ day better, not worse.

A – Ambitious
We strive for high performance and always deliver the best in everything we do.

I – Innovative
We seek to innovate and improve, challenging the status quo. 

R – Resilient
We tackle challenges head-on, we’re pragmatic, solution focused and tenacious. 

P – Positive
We build positive relationships with our colleagues and with our clients. We support, celebrate, appreciate each other, and seek to understand. We value diversity and we look for the positives in everything we do. We make other people’s days better through our interactions with them.

O – Ownership
We turn up on time and choose a winning attitude. We take ownership of our actions and output. We are accountable for driving our own development. We strive to become the best version of ourselves that we can be.

ON AIR: With Owen Episode 64 Featuring Charles Smee – Founder & CEO of Transaction Focus

Introducing our 64th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 64th guest is Charles Smee, Founder & CEO of Transaction Focus. Owen and Charles discuss best practices for expanding your business into international markets and territories.

– Most common reasons for companies choosing to explore new territories 
– Misconceptions around moving into international markets
– Frequent mistakes made by leaders when breaking into new markets
– Adapting to cultural differences in business around the world and adjusting internal company culture accordingly
– How to ensure you are recruiting the right people in different countries 
– Are there certain countries or markets which are easier to break into than others?
– Setting expectations for the ‘bedding in’ period
– Three key bits of advice for leaders who are considering taking their organisation global 

ON AIR: With Owen Episode 63 Featuring Chris Loveridge – Regional Sales Manager, EMEA at BigPanda

Introducing our 63rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 63rd guest is Chris Loveridge, Regional Sales Manager for EMEA at BigPanda, previously Account Director at SAP Customer Experience. Owen and Chris discuss leveraging the team around you through a sales process and managing the politics within enterprise.

– What are you typically doing and who are you working with through an enterprise sales process?
– Who is accountable for the end result?
– How to effectively manage internal and external relationships and how you should split your time and effort between the two
– The most common politics you have to navigate through an enterprise sales process
– When and why you would break the process
– How to get an ‘A-team’ on board
– In-fighting: what does it mean, when do you tend to experience it and could it be a good thing?

Roots to Market Are Merging With Air Marketing!

We’re delighted to announce that our sister company, an outsourced marketing agency, Roots to Market is merging with Air Marketing to create a full stack sales and marketing agency. Combining forces, we’ll deliver exceptional services in the UK and internationally for some of the world’s leading brands.

We began life in 2016, started by Founder & CEO, Owen Richards, who saw a gap in the market for professional, elite outsourced sales services. He built a team of likeminded and talented individuals who shared his passion for sales.

In 2018, Roots to Market was formed, providing clients with exceptional full-service marketing, positioning themselves as demand generation specialists and HubSpot Gold Partners.

Announcing the merger, Owen said “This landmark moment gives us the ability to deliver greater client value across sales and marketing, whilst maintaining and preserving our specialist services. Within our service portfolio we can provide clients with what they need, not what we can deliver.”

Ourselves and Roots to Market have been providing clients with this blended sales and marketing mix for some time now and Owen sees their integration as “…the next logical step – delivering our services without borders as one brand, one team and one organisation that will deliver high value for clients and accelerated growth for the business as a result.”

With both ourselves and Roots to Market having enjoyed high growth within the last two years and being equally positioned, coming together allows us to build on the development of an exceptional team, obsessed with unlocking client value.

Owen concludes “I’d like to thank everyone at Roots to Market and Air Marketing. It’s joint success that makes this so exciting and compelling. As one company we’ll be perfectly positioned to cater to our clients’ complex, strategic and multichannel needs in both sales and marketing.”

Watch the video above to hear more from Owen.

With such rapid growth, we’re also looking to expand our team. If you’re looking for your next role in sales or marketing, check out our careers page or contact our Talent Acquisition Specialist, Jason Kana, on 0345 241 3038, or via email:

ON AIR: With Owen Episode 62 Featuring Kevin Dixon – Founder of Boxxstep

Introducing our 62nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 62nd guest is Kevin Dixon, Founder of Boxxstep. Owen and Kevin discuss a brand new topic: Buyer Enablement.

– What does it mean, where has it come from and why are we talking about it?
– No-decision outcomes: how they’ve changed over the last 15 years and how to avoid them
– How to get a sales representative to change their mindset to focus on “why change? why now?” instead of “why us?”
– What actions should you take when focusing on buyer enablement?
– What a good ‘mutual action plan’ looks like
– Why it’s important to evaluate the decision-making process, whatever the outcome
– The downfall of rigid sales processes
– How to stand out and find the right customers in the sales tech space in 2022
– Buying committees: how are they broken down and what are the common profiles you see within them?

Welcome To Air (2022 Video)

An introduction to who we are and what we do.