We’re all familiar with the hallmarks of lockdown life, it’s our third time around after all! And we also know, from our recent experience, that it’s tough to keep the momentum going and motivations high when the next day resembles the last. So where do you look for marketing inspiration at times like these? We’re not saying your daily walk or view from your kitchen window can’t be the source of great ideas, and nobody can argue with the merits of Tik Tok or your Instagram feed for some much-needed entertainment. But where can you find quality B2B content that really hits the mark?
We’ve curated this short guide to give you our pick of the best, just to get you started.
Free training and courses
Don’t be put off by the gratis nature of these valuable courses:
Google Digital Garage is helping people of all skill levels brush up on their digital marketing skills, absolutely free of charge. There’s 40 hours of learning available with accredited courses covering everything from online advertising to understanding your customers’ online behaviours, and helping you build your online presence. There’s content for everyone from total newbies, to seasoned marketing pros – it’sdefinitely worth a lunch hour browsing session.
For the sheer breadth of courses available, you cannot beat HubSpot Academy for both content and topic coverage. Their courses can help you build a winning social strategy, hone your content marketing skills and empower with the knowledge to execute your plan. Even if you’re not using their platform.
Global leader in the digital learning community, Udemy, have some gems available in their library of free content, courses that cover everything from entry-level programming to how to improve your day to day learning and creativity, there’s also some great personal development courses on creative leadership and agile thinking, if you want to shake up your approach to the day-to-day tasks.
The best of the rest
LinkedIn Learning and Facebook Blueprint have easy to consume, free content that can help you become a social media pro. So, if you’re looking to do more paid-for advertising, or simply want to extend your influence on their platforms, there’s plenty of resources to get you up and running.
Easy listening – marketing podcasts that will inform and inspire
Marketing over Coffee – is a weekly podcast that covers the full marketing mix and even some throwbacks to classic campaigns, whether you’re interested in email marketing insights or you’re looking for copywriting tips, this podcast covers it all, including the latest thinking from academics. It’s also more interactive than the standard podcast as the hosts field listener questions and really get into topics.
Marketing Week (MW) – an established and trusted voice in the marketing industry, MW’s podcast is exactly what you’d expect, engaging thought leadership from key marketing influencers. It’s a great way to keep up-to-date with the latest news and thinking, including insights from businesses on how they’ve pivoted their marketing strategies in the pandemic.
Salesforce: The Marketing Cloudcast – this weekly marketing and tech podcast delves into Account-Based Marketing and how to futureproof your team to create authentic customer ‘moments’ and experiences.
Not Another Marketing Podcast – a marketing and small business podcast that features big industry topics and interviews with leading digital marketing experts, this podcast is packed with practical advice on how to tackle marketing challenges as specific as ‘How to do personal branding on LinkedIn without shouting’, in an entertaining and candid style.
Resources and tools
The Chartered Institute of Marketing content hub is home to a wealth of articles, podcasts and webinars that challenge the boundaries of marketing ideologies and spark new ways of thinking, there’s plenty of macro thinking as well as quick reads that are useful for marketers in any industry.
HubSpot – is a powerful marketing and sales automation tool, it’s also a CRM and can even be your CMS and social scheduler. If you’re looking for free marketing software that has everything you need to start managing your customer experience and building content all under one roof, it’s a great choice that grows symbiotically with your marketing plans. If you’re new to the world of marketing software, HubSpot’s knowledge base provides accessible guides for all common FAQs and some niche ones too.
Hotjar – if you’re looking for ways to improve your website user experience, or you’d like to see some more meaningful analytics on your visitors’ behaviour, Hotjar can offer some clues. You can view heat maps and recordings of sessions to give you a clear view of why users might not be engaging with your content.
This list is just a fraction of the great resources out there. If you’d like to talk more about how we can help you leverage these tools (and others) for success, or work with you to find inspiration for your marketing plans in 2021, get in touch today on 01392 796 702.