Lead Forensics Webinar – Delivering in 2021: Setting your team up for ultimate success

Lead Forensics brought together four of the brightest minds in business who will be giving you their top tips for success in 2021, including:

This 45 minute webinar covers:

  • What an effective team looks like
  • How to best navigate unexpected change
  • How to plan yet also pivot effectively
  • Where to focus and what to measure
  • How to motivate and empower your team in a remote working environment

Why we’ve refreshed our brand

Our journey from a start-up to established agency has been filled with so many challenges and like any business that’s grown quickly, from a standing start it’s also been filled with a lot of change. Looking around at our team, our offices and our client base, it’s clear to see how far we’ve come as a business. But in the midst of all this change, there was one thing that had remained a constant; our brand.

We’ve actually had the same branding since our launch in March 2016. And there’s no doubt that our brand has served us well, especially in the early days when we were a small team and still building our culture and defining who we served as a business. But now feels like the right time for a change. We’re no longer a new business or a start-up but an established business with a strong track record in delivering for start-ups, SMEs and household names. To accurately convey the breadth and value of our services, the progression in our business journey and service offerings and compete with our esteemed competition, we need our brand to represent who we are today and show the value we deliver for businesses in all industries.

Introducing our new brand. Our brand now more accurately represents a more mature Air and shows how much we’ve grown since those early days. We’re now far more experienced and have valued long-term client relationships and amazing success stories that are a testament to the talents of our team. Our team represents a diverse blend of sales talent, and we wanted that to shine through in our brand refresh. It’s their hard work, dedication and commitment to delivering more for our clients that has driven our success and growth over the years.

Our brand has been developed from identifying our main archetype alongside 2 wing archetypes. A bit like a character in films and tv, ‘the hero, the villain, the lover’, an archetype aligns to certain business and brand characteristics. Our main archetype is The Hero, this archetype imbues the brand with strength and momentum, inspiring internal teams while also giving clients the confidence to trust in the process. Alongside this we one of our wing archetypes is The Magician, this archetype plays up the data, information, and skillset of Air, showing that with a little magic we can pull sales, leads or untapped markets out of ‘thin air’. And the final wing archetype is The Sage, this archetype shows strength in humility and demonstrates dependability, knowledge, insight, and support.

Then there are our services. We’ve grown from a telemarketing agency into a comprehensive outsourced sales and marketing solution, where we offer everything from demand generation and marketing support to complete end to end sales campaigns, SDR as a service and lead generation. Since 2018 we’ve worked with our Sister company, Roots to Market, to design multichannel campaigns that build brand, drive awareness and deliver opportunities to our clients.

We’ve chosen a brand refresh rather than a complete rebrand because we’re already established in the market and people recognise the name ‘Air’. It means a lot to us as a name and an identity and we’ve worked hard for that recognition.  There’s so much of the existing brand that we’re proud of and want to preserve as we start our next chapter.

Air Founder & CEO, Owen Richards, is excited to launch the new brand, “I can’t wait to share the refreshed look as it represents a step-change in how we communicate our services and more sophisticated and mature Air. You will see something new and different from us, as we launch our new website, which has a fresh and modern look and feel, conveys our breadth of expertise and tells fantastic client stories that show exactly how our brilliant team helps businesses achieve their sales ambitions”. Follow us on social media to stay up-to-date with the latest news and developments. If you’d like to hear more about our services and how we can help you accelerate your sales success going in 2021, get in touch today and we’ll guide you through the process: call 0333 250 3217 or email contact@air-marketing.co.uk.

Air reveals an exciting brand refresh for 2021

Air is a brand synonymous with sales success. Their journey from start-up to established agency has seen their evolution through many changes including a much-expanded team, new offices and an impressive client base, Air Founder & CEO, Owen Richards feels the timing is right to refresh the brand. He said, “Now feels like the right time for a change. We’re no longer a new business or a start-up but an established business with a strong track record in delivering for start-ups, SMEs and household names. To accurately convey the breadth and value of our services, the progression in our business journey and service offerings and compete with our esteemed competition, we need our brand to represent who we are today and show the value we deliver for businesses in all industries”

The new brand represents a more mature Air, commensurate with their achievements and track record. Air has grown from a telemarketing agency into a comprehensive outsourced sales and marketing solution, offering everything from demand generation and marketing support to complete end to end sales campaigns, SDR as a service and lead generation. Since 2018, Air has worked with their Sister company, Roots to Market, to design multichannel campaigns that build brand, drive awareness and deliver opportunities to our clients.

Owen went on to explain the rationale behind a refresh rather than a complete rebrand: “We’ve chosen a brand refresh rather than a complete rebrand because we’re already established in the market and people recognise the name ‘Air’. It means a lot to us as a name and an identity and we’ve worked hard for that recognition.”

To create the new brand, the team identified and developed a main archetype alongside two wing archetypes, aligned to their business and brand characteristics. Air’s main archetype is The Hero. This archetype imbues the brand with strength and momentum, inspiring internal teams while also giving clients the confidence to trust in the process. Alongside this, their wing archetype is The Magician. This archetype plays up the data, information, and skillset of Air, showing that with a little magic they can pull sales, leads or untapped markets out of ‘thin air’. And the final wing archetype is The Sage. This archetype shows strength in humility and demonstrates dependability, knowledge, insight, and support.

After a stellar effort from the team, Owen is excited to share the new brand. “I can’t wait to share the refreshed look as it represents a step-change in how we communicate our services and more sophisticated and mature Air. You will see something new and different from us, as we launch our new website, which has a fresh and modern look and feel, conveys our breadth of expertise and tells fantastic client stories that show exactly how our brilliant team helps businesses achieve their sales ambitions”.

Follow Air on social media (LinkedIn, Twitter, Facebook, YouTube) to stay up-to-date with the latest news and developments. To hear more about Air’s services: call 0333 250 3217 or email contact@air-marketing.co.uk.

About Air Marketing

Air was formed out of a talent and a pride for great sales. Air Founder, Owen Richards, saw a gap in the market for professional, elite, outsourced sales services. From the outset, Owen was driven to find likeminded individuals who shared his passion (and obsession) for sales, while bringing their unique talents to the culture.

In 2018, Air’s sister company, Roots to Market, was formed, providing clients with marketing strategy and execution. From those exciting early days, Air has grown and evolved into an organisation with an extraordinary blend of talent and experience. Air has proven processes, a strong focus on team development and a commitment to intelligent and transparent data reporting that has inspired successful long-term client relationships. Air learns to breathe the same air as our clients, understand their business and accelerate their sales success.

Sales Confidence’s Sales & Revenue Leaders Event – 20th January 2021

Not only are we Gold Sponsors of Sales Confidence‘s first Sales & Revenue Leaders event of 2021, but our Founder & CEO, Owen Richards, has co-hosted the online event with Sales Confidence’s very own James Ski!

Speakers and topics for this event include:
Matthew Blanchard, VP EMEA, Varicent: Plan for Anything, Be Ready for Everything
Penny (Hill) Orme, Global Commercial Director, iManage: 3 ways to increase chances of success in your first VP Sales role
Neil Ryland, CRO, Peakon: Best ways to drive sales team engagement, development & pipeline in 2021
Andy Whyte, Sales VP, Branch and Author of MEDDIC – Is MEDDICC just another Sales Methodology?

Why watch?
You will gain the knowledge and insight that is necessary to confidently and competently lead your organisation.

Who is it for?
– Sales Leaders (CROs, Sales VPs, Sales Managers)
– Revenue Leaders (Marketing, Sales Ops and Enablement)
– SaaS Founders and Investors

When Unicorns Fly Podcast – Should you be considering outsourced SDRs?

In this episode, Thomas Hudson & Jeevan Sunner of When Unicorns Fly welcomed our Founder & CEO, Owen Richards, to discuss the benefits and costs of integrating outsourced sales development representatives (SDRs) into your team. They specifically went into detail on what to expect from an SDR, how to stay involved in the process and tracking your sales metrics.

Key topics covered:

  • Expectations for outsourced sales development representatives (SDRs)
  • Benefits and costs of outsourcing this function
  • Tracking your key sales metrics
  • A journey through onboarding and the ongoing relationship between founder & agency

Check it out here or listen below.

The Sales Topics Podcast – I am a brand new Outbound SDR. How do I start?

Are you a new outbound SDR and looking for valuable advice on how you start? Check out our Founder & CEO, Owen Richards‘, recent podcast with Ryan Reisert here or listen below.

They discuss some of the innovative ways that we manage an SDR function for our client base and internally for ourselves too.