Perkbox teams up with Air Marketing to prepare for future growth

Europe’s fastest growing global rewards and benefits platform Perkbox has partnered with outsourced sales experts Air Marketing to expand their sales development team and prepare for future growth.

Perkbox will partner with Air to outsource a part of their Sales Development team – an innovative move that will help accelerate their growth trajectory. A key rationale for the partnership was the current landscape where businesses find it harder than ever to hire, onboard, train and retain new talent. Growing a team based in Air’s office in Exeter to both compliment and collaborate with Perkbox’s own London based team will open up new opportunities for growth.

The leading employee experience platform has enjoyed fantastic success and counts top household names such as Nando’s, Whole Foods and Caffè Nero amongst its clients and currently has offices in the UK and Australia.

The partnership with Air Marketing forms part of Perkbox’s global ambition to bring its award winning platform to new territories. This will give organisations a unified way of rewarding and recognising employees globally whilst streamlining HR processes to help businesses thrive.

Perkbox’s CRO, Higor Torchia, who drove the decision to choose Air said of the partnership, “We were very impressed with Air’s whole approach; always transparent, easy and professional, with the ability to adapt to our needs. We also loved their company culture, and thought it related a lot to ours. We expect Air will help us grow in a measured and scalable way. I’m very excited about this partnership and truly believe it can be a step-change in the direction we will take towards our global expansion.”

Owen Richards, Founder and CEO of Air, is delighted to be working with Perkbox. “We’re excited to be working with Perkbox to support their growth plans. Not only are we confident we can help them take their fantastic offering to new markets, we’re also excited to be creating more jobs in our own organisation. It’s great to be working with an organisation that shares our passion for a strong team culture and we’re really proud to have been chosen as Perkbox’s partner. I look forward to what will we achieve through our partnership in the coming years.”

About Air

Air was formed out of a talent and a pride for great sales. Air Founder, Owen Richards, saw a gap in the market for professional, elite, outsourced sales services. From the outset, Owen was driven to find likeminded individuals who shared his passion (and obsession) for sales, while bringing their unique talents to the culture.

From those exciting early days, Air has grown and evolved into an organisation with an extraordinary blend of talent and experience. Air has proven processes, a strong focus on team development and a commitment to intelligent and transparent data reporting that has inspired successful long-term client relationships. Air learns to breathe the same air as our clients, understand their business and accelerate their sales success.

About Perkbox

Perkbox is a platform that provides a unique employee experience, enriching the personal and working life of employees. It offers access to best in class Perks, Perkbox Medical, and Perkbox Recognition. It serves companies such as Whole Foods, Nando’s, Caffe Nero and Levi Strauss & Co. Headquartered in London, with offices in Sheffield and Sydney, Perkbox has raised ~£25M in funding from the leading European venture capital firm Draper Esprit and angel investors.

Air Marketing welcomes new Commercial Director Neil Clarke to the team

Neil Clarke has joined Air Marketing in the newly created position of Commercial Director. This is a landmark hire for the fast-growing, Exeter based outsourced sales agency. Along with their recent brand and website launch, this marks a new chapter for Air as their brand matures in line with their client base and track record.

Neil joins Air from the CPI Group, one of Europe’s leading print production and multichannel marketing services companies and brings with him a wealth of experience delivering innovation to household names as well as an exceptional track record in sales leadership. As Commercial Director, Neil will be responsible for controlling Air’s top line, taking a strategic approach to revenue growth, sales and marketing and Air’s service offerings as we plan to diversify the services offered to our existing and new client base.

Founder & CEO, Owen Richards, welcomed Neil to the team, “We’re delighted to have Neil on board, he has a huge part to play in achieving our goals in 2021 and beyond. This represents a focused and strategic hire for Air. I look forward to working with Neil and the executive team over the next few months to drive our vision forward, and I can’t wait to see the innovation he will bring to our talented team.”

Neil is looking forward to a new challenge, he said: “I can’t wait to get started. I’m really passionate about delivering a step-change in customer experience, building trust and creating long-term customer relationships. Air’s culture reflects my own values, I’m excited to seize new opportunities, bring a fresh perspective and see how far we will go.”

About Air Marketing 

Air Marketing was formed because Founder & CEO, Owen Richards, saw a gap in the market and huge potential for professional, elite, outsourced sales services. From the outset, Owen was driven to find likeminded individuals who shared his passion (and obsession) for sales, while bringing their unique talents to the culture. In 2018, Air’s sister company Roots to Market was formed, providing clients with marketing strategy and execution. From those exciting early days, Air has grown and evolved into an organisation with an extraordinary blend of talent and experience. Air has proven processes, a strong focus on team development and a commitment to intelligent and transparent data reporting that has inspired successful long-term client relationships. Air learns to breathe the same air as our clients, understand their business and accelerate their sales success.

Air reveals an exciting brand refresh for 2021

Air is a brand synonymous with sales success. Their journey from start-up to established agency has seen their evolution through many changes including a much-expanded team, new offices and an impressive client base, Air Founder & CEO, Owen Richards feels the timing is right to refresh the brand. He said, “Now feels like the right time for a change. We’re no longer a new business or a start-up but an established business with a strong track record in delivering for start-ups, SMEs and household names. To accurately convey the breadth and value of our services, the progression in our business journey and service offerings and compete with our esteemed competition, we need our brand to represent who we are today and show the value we deliver for businesses in all industries”

The new brand represents a more mature Air, commensurate with their achievements and track record. Air has grown from a telemarketing agency into a comprehensive outsourced sales and marketing solution, offering everything from demand generation and marketing support to complete end to end sales campaigns, SDR as a service and lead generation. Since 2018, Air has worked with their Sister company, Roots to Market, to design multichannel campaigns that build brand, drive awareness and deliver opportunities to our clients.

Owen went on to explain the rationale behind a refresh rather than a complete rebrand: “We’ve chosen a brand refresh rather than a complete rebrand because we’re already established in the market and people recognise the name ‘Air’. It means a lot to us as a name and an identity and we’ve worked hard for that recognition.”

To create the new brand, the team identified and developed a main archetype alongside two wing archetypes, aligned to their business and brand characteristics. Air’s main archetype is The Hero. This archetype imbues the brand with strength and momentum, inspiring internal teams while also giving clients the confidence to trust in the process. Alongside this, their wing archetype is The Magician. This archetype plays up the data, information, and skillset of Air, showing that with a little magic they can pull sales, leads or untapped markets out of ‘thin air’. And the final wing archetype is The Sage. This archetype shows strength in humility and demonstrates dependability, knowledge, insight, and support.

After a stellar effort from the team, Owen is excited to share the new brand. “I can’t wait to share the refreshed look as it represents a step-change in how we communicate our services and more sophisticated and mature Air. You will see something new and different from us, as we launch our new website, which has a fresh and modern look and feel, conveys our breadth of expertise and tells fantastic client stories that show exactly how our brilliant team helps businesses achieve their sales ambitions”.

Follow Air on social media (LinkedIn, Twitter, Facebook, YouTube) to stay up-to-date with the latest news and developments. To hear more about Air’s services: call 0333 250 3217 or email contact@air-marketing.co.uk.

About Air Marketing

Air was formed out of a talent and a pride for great sales. Air Founder, Owen Richards, saw a gap in the market for professional, elite, outsourced sales services. From the outset, Owen was driven to find likeminded individuals who shared his passion (and obsession) for sales, while bringing their unique talents to the culture.

In 2018, Air’s sister company, Roots to Market, was formed, providing clients with marketing strategy and execution. From those exciting early days, Air has grown and evolved into an organisation with an extraordinary blend of talent and experience. Air has proven processes, a strong focus on team development and a commitment to intelligent and transparent data reporting that has inspired successful long-term client relationships. Air learns to breathe the same air as our clients, understand their business and accelerate their sales success.

Institute of Sales Management (ISM) Membership

Air Marketing Group (Air), an award-winning supplier of outsourced sales services, are delighted to announce group membership with The Institute of Sales Management (ISM), a not-for-profit organisation representing sales professionals in the UK and internationally.

“With quality assurance and professional development at the forefront of what we do, we are always looking for new methods of training. We are excited for this unique opportunity presented by The ISM to take our service delivery to the next level.”Owen Richards, Founder and CEO at Air.

“On 21st March 2019 I received my first email from Owen Richards as he replied from my invitation to participate within our Winning Edge Magazine. He replied with the words ‘Sure – Tell me more.’ From that spawned collaborations across not only our magazines, but also across our webinars and participation through the sponsorship of an award at BESMA. They have now taken their first step by recognising their staff through ISM Membership.”Adam Brook, Head of Marketing, ISM.

By supporting Air Business Development Executives, Team Leaders, Account Managers and the leadership team in their careers, we will be focused on further improving professional sales standards through access to our sales qualifications, networking opportunities, awards, practical information and advice.

Air and The ISM are looking forward to working together into 2020 and beyond – continuing to inspire sales professionals across the UK.

Don’t forget to follow them on social!

Air Marketing Group Forms Collaborative Partnership With Sales Geek

Exeter-based outsourced sales specialist Air Marketing Group has agreed a collaborative partnership with Blackburn-based training company Sales Geek.

Air Marketing Group (Air) is the UK’s leading supplier of outsourced sales services, helping businesses to generate sales pipeline using proven sales and lead generation strategies.

Sales Geek is an award-winning provider of sales training to a huge variety of businesses, with clients across the UK and internationally.

The partnership agreement will see Air providing lead generation and telesales for Sales Geek in return for Sales Geek providing training to the Air sales team. In building their relationship in this way, the intention is that the companies will act as structured referral partners to one another.

Sales Geek Founder and CEO Richard Few said: “While the contra deal will see both companies providing significant mutual value to one another in a direct exchange of services, the really exciting part for me comes from the opportunities for bilateral referrals.”

“Sales Geek provides training on lead generation, but we don’t provide actual outsourced telemarketing. Customers often ask us if we do though, so it’s great to have a trusted referral partner we can put them in touch with if they have that need.”

“Air on the other hand are experts at lead generation, but are often asked for help with sales conversion – which is where Sales Geek come in.”

“We are really looking forwards to working in partnership with Air and we feel the partnership will be of huge advantage to both companies.”

Air Marketing Group CEO, Owen Richards, said: “Learning and development is at the top of our priority list for Team Air. It’s something that we’ve always had a focus on and will continue to hold in high regard as we scale up in our exciting growth journey.”

“While we continually hit and exceed targets for our clients, we pride ourselves on generating quality leads. Our Business Development Executives (BDEs) therefore require a wide variety of skills and rigorous training is an incredibly important way of achieving this.”

“Our team can’t wait to start their training with Sales Geek and are excited to learn new skills. On a personal level, I have a fantastic relationship with the Sales Geek team and look forward to seeing how our partnership flourishes.”

To celebrate the partnership, Air and Sales Geek are combining to bring you some great sales insight with a deadly Halloween twist. Our CEO, Owen Richards, and Sales Geek Group Sales Director, Jonathan Finch, will take you through the SEVEN deadly sins destroying your pipeline.

Join us on Thursday 22nd October, 3pm – 4pm, for our FREE Webinar. Register here.

Air Marketing Group Welcome Non-Executive Director Clodagh Murphy

Air Marketing Group (Air), the UK’s leading supplier of outsourced sales services, are delighted to announce the appointment of Non-Executive Director (NED), Clodagh Murphy.

In a move that re-enforces Air’s relentless ambition to scale, the appointment of Clodagh as Non-Exec represents an important step in the future of Air Marketing and its sister company, Roots To Market.

As the previous Managing Director of Eclipse part of KCOM Group PLC, Clodagh impressively led the diversification and digital transformation of the business growing revenue from £20m to £38m over a 5 year period. And its that experience that Air is so excited to have around the board room table.

Clodagh now holds prestigious positions across a number of Exeter based organisations including ExIST (Exeter Initiative for Science and Technology), Exeter Chamber of Commerce, and has also launched her very own lockdown start-up, Larks Live.

Air are on an exciting growth journey and are working hard to scale to the next level. In its first 3 years, after launching in 2016, the group’s revenue grew to more than £2million with its team growing to more than 55 people.

Like many businesses, Air is now navigating its way through a very unusual 2020 but is one of a few services led businesses looking at going forward across the year, despite temporarily losing ground in this first half of the year.

Air is now delighted to be looking up and forward and couldn’t be more delighted to have Clodagh onboard, contributing to the company strategy, direction and mission.

Planning for the next stage of growth, Air are undergoing a brand re-fresh, having significantly outgrown their start-up look over the past 4 years. They’re also working on building a new custom-CRM, to further advance the abilities of their current custom-CRM improving the experience further for their client base.

Managing Director, Owen Richards, said: “We’re really excited to have Clodagh onboard. She’s a fantastic asset and influential within many successful businesses. Clodagh is fully brought into our vision and is already helping us to achieving this”.

Clodagh will also be joining the board of Air’s sister company, Roots to Market – a demand generation agency specialising in delivering marketing with a sales attitude.

“I’ve really enjoyed the time I have spent working with Owen and the Leadership Team this year. Air Marketing and Roots to Market are fantastic businesses with hugely committed teams. I’m delighted to join and be part of the team which will see us deliver exciting plans to accelerate growth.” – Clodagh Murphy

If you would like to join Team Air and play your part in their growth journey, you can learn more about our live roles and apply here.

Sales Confidence Sponsorship

We are delighted to announce that we have become proud partners of Sales Confidence, a growing movement that champions the UK’s SaaS sales leaders and the next generation of SaaS sales talent. As the only sales community in the UK, they have over 6,000 SaaS Founders, sales leaders and individual contributors from the likes of Salesforce, Slack, LinkedIn and GoCardless who meet at regular events.

‘We’re really excited about our partnership with Sales Confidence, who are the go-to SaaS community in Europe. Sales Confidence’s Founder, James Ski, and I have a lot in common and we are both ambitious with our plans for our respective businesses, so this partnership just makes sense for everyone involved. We’ve got some amazing plans together in 2020 so watch this space.’ – Owen Richards, Managing Director of Air Marketing Group.

‘Air Marketing Group are an exceptional supplier of outsourced sales. Their outstanding service has not only enhanced the success of Sales Confidence event bookings, especially SaaSGrowth, but helped SaaS companies to grow their revenue globally. We can’t wait to see what we achieve together in 2020 and beyond.’ – James Ski, Founder & CEO of Sales Confidence.

 

Air Marketing Group: 

As part of the Forrest Marketing Group, we have been supporting businesses around the world since 2006 and launched as Air Marketing Group in 2016. We are one of the fastest growing start-up companies in the South West, based in Exeter, Devon, and have had exponential growth since launch.

Experts in outsourced sales, we are an ambitious, dynamic, award winning company working with clients to increase their business growth. Our professional, experienced business development team delivers millions of pounds of sales revenue and thousands of new sales leads to our clients each and every year. Our average client return-on-investment (ROI) is £18 for every £1 invested.

Whether you’re a business owner, a Sales Manager, Director or part of a large sales team in an emerging organisation or established enterprise, we can support your business development activities with a tailored outbound campaign that delivers week in, week out. With vast experience of helping SaaS companies grow their sales and revenue in this way, we are dedicated to refining our focus and development in the SaaS, Tech and FinTech markets in 2020.

To learn more about us, visit our website and follow us on LinkedIn, Twitter, Facebook and/or YouTube.

 

Sales Confidence:

SaaSGrowth2020 – Europe’s No.1 B2B Sales & Revenue Leadership Conference. 

Back for its third year in a brand new 750 capacity venue on the banks of the Thames, SaaSGrowth2020 is going to be bigger and better than ever, With speakers flying in from Silicon Valley as well as the best homegrown sales talent, we’ll be sharing insights you can use the next day to accelerate growth in business and in life. 

8th July 2020 | Old Billingsgate London | Tickets on sale now www.saasgrowth.co 

With an expansion into international markets strategically planned for 2020, you will be able to visit Sales Confidence events outside of the UK in Sydney, Singapore, Tel Aviv, New York and San Francisco – more cities and information coming soon. We are looking forward to attending Sales Confidence events throughout next year and beyond. If you will also be attending and would like to schedule a meeting – we would love to meet you!

Do you want to:

  • Network with the UK’s best SaaS Founders and sales leaders in person?
  • Get access to the top B2B SaaS VCs and understand their funding criteria?
  • Find career opportunities in the worlds best B2B SaaS companies?
  • Understand the best software and services to grow your business?
  • Learn from the best B2B SaaS sales leaders?
  • Hang out at the best office locations like Salesforce, Okta, GoCardless and many more?

Sold? Subscribe to join the Sales Confidence community here.

If you’re interested in finding out more about Sales Confidence, visit their website and follow them on LinkedIn, Twitter, Facebook, Instagram and/or YouTube.

Air Partnership Programme

Earlier this year we rolled out our Partnership Programme and are thrilled to already have a growing list of partners working alongside us, including local businesses as well as those further afield.

Our Partnership Programme aims to be a 2-way street, where both our partners and their clients benefit from our combined networks, reaching business that they may not have had access to before entering a partnership with Air.

The rewards are simple really. We are asking you to be open to wider opportunities and in return, we’ll provide you with an additional revenue stream. By referring Air to your clients and wider network, you’ll get a financial reward in turn when they sign up to work with us – easy.

In addition to the financial benefit, we will also help to promote your brand through our social media channels and by promoting you as a partner on our website.

Heading up our Partnership Programme is Anne Benham-Clarke. Anne has been working at Air for almost two years now and has quickly progressed, beginning her Air journey as a Business Development Executive she progressed into an Account Executive role and now Partnership Relationship Manager. With 25 years of sales, marketing and business development experience behind her, in a wide range of industries and business sizes, she is very experienced in liaising with organisations to help them grow their connections and, in turn, their business. In fact, developing relationships is the key thing that Anne knows how to do best.

“As the Partnership Relationship Manager for Air, I’m looking forward to the opportunity to build new relationships with likeminded businesses. We want to make sure that we thank Partners who talk about us and help our business to grow and in turn, help those in their network and customer base to grow their business.  Please contact me to find out more about becoming an Air Partner, I’d love to hear from you.” – Anne Benham-Clarke, Partnership Relationship Manager, Air Marketing Group

If you’re looking to grow your network or feel that you have clients who could benefit from our services and are looking for a simple way of creating an additional revenue stream, get in touch. Call 0345 241 3038 or email anneb@air-marketing.co.uk

Lightfoot, the cleantech engineering company, has appointed B2B sales acceleration agency Air Marketing Group to support growth

This appointment feeds into the accelerated growth journey that Lightfoot has been on in the last year. Air Marketing Group will work with Lightfoot to bring Exeter based businesses onboard with a ground-breaking initiative the company is launching for 2019.

Breathe Exeter is a community initiative, launched by Lightfoot and supported and led by a number of local businesses, with a simple goal – a cleaner, greener Exeter by the end of 2019. This whole initiative is focused on encouraging small behavioural changes we can all make that, en masse, will become greater than the sum of their parts. To reduce air pollution in the city, Breathe Exeter will be promoting and utilising Exeter-made technology, innovation, and community spirit. The businesses supporting the initiative will be investing their own money into making the project as accessible and valuable as possible for everyone.

As a business with a high profile both in the local area and within their own industry, the appointment of Air was an easy decision for Lightfoot. There are clear synergies between the two businesses, with both focused on relentless growth, an important core culture and the thrill of being a young, energetic and dynamic start-up. When selecting a partner to accelerate growth, Lightfoot knew they could rely on Air Marketing Group to deliver the quality they expect with their highly trained and motivated team.

Owen Richards, MD of Air Marketing Group, said: “We’re really excited to have been chosen by Lightfoot to help them promote their offering. Breathe Exeter is an amazing campaign that aims to make a true difference to everyone in and around the city, and we’re delighted to be able to play our part. Air and Lightfoot have a lot in common, so the relationship feels like a good fit for everyone and hopefully, we’ll be working together for a long time.”

Mark Roberts, CEO of Lightfoot, said: “A local initiative, focused on protecting and promoting our city, needs partners who represent the best that Exeter has to offer. Air are exactly that – a smart, proactive business who understand what we are trying to achieve and have the tools to help us do it. With the support of Air, Breathe Exeter should be a huge success.”

A moment of reflection as we begin our third year

If we look back to just over three years ago, Air Marketing Group as we know it today was still merely an idea, a business plan being written. When we were then up and running, it was out of a boardroom in someone else’s office, with three members of staff who were working tirelessly to secure us enough clients that would allow us to get to an office of our own.

I can remember walking down the street trying to have a phone conversation with prospects in-between other prospect meetings, battling to hear them over the sound of the wind and the traffic… Things have definitely changed now! It was an exciting time, definitely a stressful one, we didn’t really know what lay ahead of us and certainly didn’t predict the rapid growth that we would see in the coming year. In 2016, the vision was to employ 100 staff in 5 years, we’re 3 years in and already employing 60+ people, have moved offices three times and have ambitious plans for further growth in the coming year.

That’s not to say that the past three years have been without their challenges and setbacks. With rapid growth came a need to quickly hire staff and, to our frustration, that sometimes came at the cost of our team culture. In looking at our on-boarding of staff, we also looked to staff retention. As part of this growth journey, on a few occasions, we’ve acknowledged that the structures we had in place did not aid the size of company that we were becoming and that they didn’t allow for our driven team to progress as we would like them to. Since moving into offices of our own we have restructured four times to ensure that we are happy with the processes we have in place – this includes implementing a new Quality Assurance system and hiring an in-house Learning and Development team.

I don’t think that it is a weakness to look back and dwell on the challenges, quite the opposite. We grow from the hurdles that are placed in front of us and from the mistakes that we make along the way. They only make us stronger as a team and as a business. If we don’t look to them to better ourselves moving forwards then we are not being honest with ourselves.

If there is one thing that starting Air has taught me, it’s that it is important to have a strong team behind you. From day one, Air have sought to employ those who are driven, talented and can bring something different to the company – from Keryn and his Paralympic accolades to Verity, who brought marketing expertise and assisted the set up and management of our sister company, Roots to Market, and Marco, who rose to Client Services Director at just 24. It’s been a real privilege to watch Team Air grow with like-minded people who want to push the business forward. Having an inclusive and supportive team culture is vital to me and at any opportunity I show gratitude, from running weekly team meetings and incentives to nurturing our early hires and watching them rise through the ranks to management roles – allowing them to inspire new starters and those already wanting to develop their careers.

Looking to the future, I am excited to see where we go next. So far this year, we have already rolled out a flexible workers hiring campaign, launched our Partner Programme (we’ve already partnered with three local businesses) and won the Exeter Living Business Services Award.

I’m so proud of how far we have come in such a small period of time. My team continue to surprise and amaze me with their talents and competency – for the large part of the beginning of the year I was out of the office for the birth of my second child and the team still managed to secure an Ad Hoc contract with a major household name. With a team that are capable of such amazing successes, who knows where we will be in the next three years?

Owen Richards, Managing Director