Facebook Linkedin Instagram Tiktok Youtube
Talk to an expert

Category: News

Air Marketing Renews Cyber Essentials Certification for 2026

Posted on by Hannah Sanders
Air Marketing Renews Cyber Essentials Certification | Air Marketing

Air Marketing has successfully renewed its Cyber Essentials certification, continuing our commitment to maintaining strong security standards across the business.

Following our original certification in August 2025, Air has renewed its certification for a further year, covering the whole organisation.

The renewal provides continued independent assurance that the technical controls supporting our business meet the requirements of the Cyber Essentials scheme and help protect Air against common cyber threats.



Maintaining the standards behind our growth

Over the past year, Air has continued to evolve how we deliver outsourced sales for our clients.

We're bringing together better data, smarter technology and experienced people, with CRM, automation and AI increasingly supporting how we identify opportunities, improve productivity and deliver measurable commercial outcomes.

As our capabilities develop, maintaining strong standards behind that technology becomes increasingly important.

Renewing our Cyber Essentials certification demonstrates our continued commitment to the controls and processes that support the way we operate.


Building confidence for our clients

As an embedded sales partner, Air can work closely with clients' people, systems, data and commercial processes.

For organisations evaluating an outsourced sales partner, particularly within complex or enterprise environments, sales capability is therefore only part of the picture. Security, governance and operational standards also matter.

Cyber Essentials provides an established framework for protecting organisations against some of the most common cyber threats, giving our clients another layer of confidence in the infrastructure behind Air's delivery.


Continuing to invest behind the scenes

Our approach to continuous improvement doesn't stop at sales performance.

As Air continues to invest in our people, data and technology, we're also investing in the standards and controls that sit behind them.

Renewing our Cyber Essentials certification for another year is part of that commitment – strengthening the foundations that allow us to operate as an integral, trusted part of our clients' growth strategies.

Air Marketing Group Ltd renewed its Cyber Essentials certification on 17 August 2026. The certification covers the whole organisation and is valid until 17 August 2027.

Air Marketing acquires Cleverep, uniting phone, email and AI expertise across Europe

Posted on by Hannah Sanders
Air Marketing Acquires Cleverep, Uniting Phone, Email and AI Expertise Across Europe | Air Marketing

This founder-led acquisition brings together Air Marketing's phone-led outbound expertise with Cleverep's strengths in data, AI, email prospecting and the DACH market, creating a stronger multichannel outbound offering for both sets of clients, across the UK, US and Europe.

Air Marketing is delighted to announce that it has acquired Cleverep — a Barcelona-based business — uniting two specialist B2B outbound sales businesses and their complementary strengths. The integration and merging of these two businesses creates an exciting new force in European outbound.

Air has built its reputation in the UK through phone-led prospecting, outsourced SDR delivery and the ability to run outbound programmes at scale. Cleverep which, while based in Barcelona, specialises in the German-speaking DACH market, has developed deep expertise in intelligent data, AI and email-led prospecting since 2022. Together, these complementary capabilities create new opportunities for clients across the UK, Europe and wider international markets.

The fit extends beyond channels and geography. Air Founder and CEO Owen Richards and Cleverep Founder and CEO Fabian Lindner share the belief that effective outbound combines proven sales expertise (humans) enabled by intelligent use of technology and data. That common ground shaped the deal from the first conversation through to the final signature.

"We have always believed in the power of a well-timed, well-handled phone conversation, but the strongest outbound programmes do not live on one channel. Cleverep has built something genuinely smart around data, AI and email, and the team understands the DACH market in a way that cannot be replicated from a desk in the UK. Combine that with our people, calling expertise and ability to scale, and the opportunity is obvious." — Owen Richards, Founder and CEO, Air Marketing

For Air clients, the acquisition brings immediate access to established DACH expertise, multilingual capability and a team on the ground in Europe. Cleverep also brings more than an additional outreach channel: its data targeting processes, AI-supported qualification and data tools will strengthen how campaigns identify the right accounts, develop relevant messaging and prioritise outreach. Over time, these capabilities will support Air's wider client base, improving the intelligence behind its proactive, one-to-one phone prospecting and helping teams generate stronger results in both quality and volume.

For Cleverep clients, Air provides the scale to develop the phone element of Cleverep's multichannel programmes much faster than would have been possible independently. Clients will gain access to experienced calling teams, multilingual delivery, international campaign coverage and the established processes and operational standards of a larger outbound organisation. These capabilities will sit behind the existing Cleverep team, allowing the business to move faster while staying focused on what it does best.

"From the start, it felt as though we had been solving the same challenge from different angles. Cleverep brings the data, AI, email expertise and DACH knowledge; Air brings deep calling experience, operational scale and an established UK presence. Together, we can offer something neither business could deliver alone. Just as importantly, Owen and I were aligned from day one on how clients and people should be treated. That made the decision feel right personally as well as commercially." — Fabian Lindner, Founder and CEO, Cleverep

Cleverep will retain its name, Barcelona base and existing team, with no roles being removed as a result of the acquisition. Its clients will continue to work with the same trusted contacts in the same way they do today. Air's clients will also see no forced change to their existing service. New capabilities will be available when they are relevant and when clients choose to use them.

"For existing clients, the message is straightforward: nothing changes unless you want it to. You keep the team and service you know. What changes is the strength behind them — better data, deeper channel expertise, more international coverage and more capacity to grow. This is not about bolting on services for the sake of it. It is about choosing the right mix for each client and helping them get better results from outbound." — Owen Richards, Founder and CEO, Air Marketing

What does this mean for you?

Discover how Air + Cleverep gives you access to broader European coverage, smarter data and a stronger multi-channel outbound capability.

Explore the benefits

Over the next 12 months, Air and Cleverep will bring their people, expertise and technology together to create a truly joined-up, multichannel outbound offering. By combining smarter data, AI-supported targeting, email-led prospecting and proven phone expertise, the group aims to deliver stronger conversion, greater international reach and more value from every pound or euro that clients invest. The focus will be on building shared client success stories across the UK, DACH and wider markets, while preserving the trusted teams and service clients value today.

Air Marketing Celebrates 10 Years of Growth, People and Pipeline

Posted on by Hannah Sanders
Air Marketing Celebrates 10 Years as an Outsourced Sales Partner

Air Marketing is celebrating its 10th anniversary, marking a decade of building sales capability, supporting client growth and developing one of the UK’s leading outsourced sales teams.

Founded in 2016 by Owen Richards and Richard Forrest, Air Marketing has grown from a small start-up into a business of around 100 people delivering outsourced SDR, telemarketing and sales services for organisations across multiple sectors.

Reflecting on the milestone, Founder and CEO, Owen Richards, described the journey as anything but straightforward.

“I cannot believe it has been 10 years. Where the time goes, I don’t know.

I’m not going to do one of those posts where everything has been brilliant. It absolutely hasn’t. In fact, at times it has been pretty horrendous. But that’s the reality of building a business.”

 

While the path has included its share of challenges, the company’s growth reflects a consistent focus on people, performance and long-term partnerships.

Building a Sales Business From the Ground Up

Air Marketing was founded with a clear belief: sales is a specialist discipline and organisations perform better when it is executed by trained professionals using structured processes.

Over the past decade, the business has evolved from pure telemarketing support into a full sales delivery partner, providing:

Today, Air teams operate as an embedded extension of client organisations, combining experienced sales professionals with data-driven campaign optimisation and continuous training.

This approach has helped clients generate predictable pipeline and measurable revenue growth.

The People Behind the Growth

For Owen, the defining factor behind Air’s progress has always been the people who helped build it.

In the early years, team members such as Shaun Weston and Marco Alfano-Rogers played a pivotal role in helping establish the foundations of the business.

As the company expanded, leaders including Gracie-May Bryan, Alex Burgess, Verity Studley-Wootton, Neil Clarke and Clodagh Murphy contributed to shaping the organisation and strengthening its delivery model.

More recently, the leadership team has expanded again, with Scott Walker, Esta Rigler and Wesley Vedder helping drive operational maturity and improved commercial performance across the business.

This evolution has helped the company reach new levels of profitability, process maturity and campaign performance. Owen says:

“Despite having rocks thrown at us at times, these guys run into battle with me time and time again. The result has been outstanding to see.”

A Partnership at the Heart of Air

The business was originally launched by Owen Richards and Richard Forrest, who had already spent nearly a decade working together in Australia before starting Air.

That long-standing relationship remains central to the company’s story.

“Richard and I started this journey in early 2016, having already worked together in Australia for around eight years. Our connection goes far beyond business partnerships or co-founders.”

 

Owen also paid particular tribute to Samantha Bennett, highlighting her role in supporting the company’s journey from the early days through to its current scale.

“I literally could not have done this without Sam. A true friend, an exceptional teammate and one of the kindest, most supportive people I’ve ever met.”

A Decade of Lessons

Looking back over ten years of building the company, Owen believes the biggest lesson is not about growth metrics or financial milestones.

Instead, it comes down to the people you surround yourself with.

“Career success is not the money in your pocket, revenue growth, or the number of meetings your AI agent books while you sleep.

It’s how you choose to live, to work, to share moments with people. It’s having the freedom to laugh at work, win and lose together, and still feel like you have purpose.”

Looking Ahead

While the anniversary marks a significant milestone, the focus for Air Marketing remains firmly on the future.

Demand for outsourced sales capability continues to grow as organisations look for more predictable pipeline and specialist expertise without the cost and complexity of building internal teams.

With an experienced leadership team, a sales academy and a proven delivery model, Air Marketing is entering its second decade with the same ambition that launched the business in the first place.

“To everyone who has played a role in the last 10 years – thank you.”

 

 

 

 

 

Air Marketing Relocates to New HQ to Support Hybrid Growth Strategy

Posted on by Hannah Sanders

PRESS RELEASE:

Air Marketing, a leading UK outsourced sales and marketing agency, has announced the relocation of its headquarters to a new site in Exeter, supporting the company’s transition to a more agile, hybrid working model.

Air Marketing can now be found at: Generator Hub, The Gallery, Kings Wharf, Exeter EX2 4AN.

The move reflects Air Marketing’s forward-thinking approach to work, designed to offer greater flexibility to its growing team while continuing to deliver exceptional outcomes for clients. The new space has been built to encourage collaboration, innovation, and a culture of high performance, aligning with the evolving needs of both employees and customers.

Owen Richards, Founder and CEO of Air Marketing, commented:

“Our new headquarters symbolises the next chapter for Air Marketing. It’s not about having more desks — it’s about creating the right environment for our team to thrive and for our clients to feel the benefit. As the world of work evolves, so too do we — ensuring we remain agile, connected, and relentlessly focused on delivering results.”

The relocation is part of a wider strategy that has seen Air Marketing continue to innovate its service offering, strengthen its training academy, and build strategic partnerships with organisations such as CRO Connected — further solidifying its position as a trusted partner for ambitious businesses seeking sustainable growth.

Air Marketing Announces Strategic Partnership with CRO Connected to Strengthen Revenue Expertise for Clients

Posted on by Hannah Sanders

PRESS RELEASE:

Air Marketing, a UK leading outsourced sales and marketing agency, is proud to announce a strategic partnership with CRO Connected, an exclusive network of Chief Revenue Officers and commercial leaders from some of the world’s fastest-growing businesses.

The partnership brings together Air Marketing’s proven expertise in building high-performing sales and marketing programmes with CRO Connected’s unrivalled network of revenue strategists. Together, the organisations will offer clients enhanced access to real-world commercial insights, operational best practice, and the latest thinking in sales leadership.

Owen Richards, Founder and CEO of Air Marketing, commented:

“At Air, we’re passionate about delivering tangible results for our clients. Our partnership with CRO Connected allows us to go even further — connecting the expertise of our sales and marketing teams with frontline perspectives from the world’s top revenue leaders. It’s about helping our clients not just to grow, but to grow intelligently and sustainably.”

Joshua Smith, Founder and CRO of CRO Connected, added:

“CRO Connected was created to foster open, honest conversations among the people driving commercial growth. Partnering with Air Marketing — a business that shares our ethos for transparency, innovation, and performance — felt like a natural next step. Together, we’re bringing unparalleled value to the organisations we serve.”

Through the partnership, Air Marketing will connect with some of the most experienced go-to-market executives across sales, marketing, revenue operations, and customer success. CRO Connected’s peer network is centred on sharing insights, strategies, and real-world experiences to drive sustainable business growth.

Air Marketing Reaches Platinum Tier as a HubSpot Solutions Partner

Posted on by Hannah Sanders
HubSpot Platinum Partner Award
HubSpot Platinum Partner

PRESS RELEASE:

Today, Air Marketing announced that it has reached the platinum tier of the HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. 

The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

To achieve status as a platinum tier solutions partner, partners must earn 270 sold points, earned by selling to new or existing customers, and 150 managed points, earned by servicing existing customers.

Over the past year, Air Marketing has grown its business by incorporating inbound strategies to attract, engage, and delight customers. The Exeter-based agency provides comprehensive outsourced sales and marketing solutions to businesses worldwide, from start-ups to established brands. Their range of customisable services—including outsourced SDRs, multilingual sales, digital marketing, and organic content marketing—are designed with flexibility to meet their clients’ unique business objectives. Founded in 2015 by CEO Owen Richards, Air Marketing remains independently operated, leveraging experience and results-driven strategies to generate quality leads, build relationships with ideal customers, strengthen sales pipelines, and enhance ROI.

To learn how Air Marketing can support your business as a HubSpot Solutions Partner, click here. 

We’re Sponsoring the Fearless Leader Award at This Year’s NOTTY Business Awards

Posted on by Hannah Sanders
Fearless Leader Award

Air Marketing is thrilled to announce its sponsorship of the Fearless Leader award at this year’s NOTTY Business Awards. With a stellar lineup of judges, stringent criteria, and a legendary awards evening, the decision to sponsor was an easy one for the team at Air HQ. 

“As a company, we pride ourselves on our ‘Be Brave, Sell More’ mantra, and aligning with the Fearless Leader category was a no-brainer,” said Owen Richards, CEO of Air Marketing. “I’ve worked with the NW team in the past, and their vision for meritocratic awards that disrupt the marketplace aligns perfectly with our values at Air. We’re proud to play our part.” 

“You miss 100% of the opportunities you don’t take, and at Air Marketing, we encourage an environment of taking the shot. Sponsoring this award category, which epitomises our ethos, is truly fitting. As Michael Brenner, CEO of the Marketing Insider Group, said, ‘Being fearless is not about how you feel; it’s about how you act.’ The winner of the NOTTY will need to demonstrate truly impressive achievements to impress this year’s judges.” 

Air Marketing is going all-in with its association with the awards. A promotional video is in production, an exciting ‘Fearless Leaders’ invite-only event is in the planning, and the team will also feature in a music video leading up to the awards. 

Founded in 2016, Air Marketing has established itself as the premier outsourced sales and marketing agency in the UK, thanks to the unparalleled expertise and commitment to excellence of its 65+ strong team. Serving a diverse clientele, from global brands to start-ups, Air Marketing has orchestrated thousands of sales opportunities and generated over £1bn of new business revenue for its clients.

The NOTTY’S will take place on the 21st of November at the Forge of Winslade Manor and will feature 15 award presentations in a landmark evening. NOTTY founder Chris Bentley is pulling out all the stops to ensure that all 350 guests have as much fun as the eventual award winners. It’s a night not to be missed. 

To be in with a chance of winning the Fearless Leader category at the NOTTYS, visit thenottys.co.uk and submit your application today. 

Go on, be brave. 

Launch of The SDR Academy by Air Sales Academy

Posted on by Hannah Sanders

We are delighted to announce our further expansion with the launch of  The SDR Academy by Air Sales Academy – a virtual sales training academy to help businesses upskill their sales teams.

The SDR Academy is designed to help businesses across the UK, train Sales Development Representatives (SDRs) in skills including cold calling, social selling, email writing, and objection handling. All sessions are live and interactive, allowing delegates to ask questions as they learn.

Delivering the live sessions will be trainers like Erik Pollitt, a Sales Trainer & Consultant with over fifteen years of experience (including as Learning & Performance Manager at ao.com), Owen Richards (Air’s Founder & CEO) and James Ski (Founder of Sales Confidence).

Erik said: “Many businesses want to create a comprehensive training package for sales staff but don’t have the time, money, or experience. This is where Air’s Sales Academy comes into its own. With over 100 sessions on offer, delegates can attend as many or as few sessions as they want, whether they’re working from home or the office.

We offer an ongoing training solution. One that sees your sales reps experience industry leading training sessions every week. And with a cost of as little as £15 per person per session, companies will see a fantastic return on their investment.”

Owen Richards, Founder & CEO of Air Marketing, continued: “We’ve been providing sales support to companies across the country for several years, employing and training SDRs. As a part of that journey we have built a best-in-class training academy internally, and it makes sense to open that experience up to other organisations. We’re perfectly placed to offer relevant, innovative, and effective SDR training, and help other companies get the most out of their investment in sales roles.

It’s been exciting pulling all of the content together and now we’re able to offer this brand-new service to businesses that want to improve their sales results and see tangible results. I’m just looking forward to getting started.”

To find out more about The SDR Academy, visit the website here, or call our team on 0345 241 3038.

Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at 2022 Digital Women Awards

Posted on by Hannah Sanders

Air Marketing’s Verity Studley-Wootton announced as one of 50 Digital Women to Watch at the 2022 Digital Women Awards.

The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.

Lucy Hall, Community Lead and Founder of Digital Women said:

“We are really excited to celebrate once again all of the incredible women going over and above and doing truly amazing things in the digital space. This is a significant time to celebrate businesswomen, entrepreneurs and all people in digital industries, I’m so glad we get to recognise all of these fantastic achievements from our community and beyond at the Digital Women Awards 2022.”

About Verity

Verity is the Head of Marketing Services at Air Marketing – a full-stack, outsourced sales and marketing agency, based in Exeter. In addition to leading the day-to-day business operations, Verity is passionate about using the best marketing techniques to reach, attract and convert prospects for her clients to deliver results. Ultimately, if it doesn’t drive opportunities, then for her, it isn’t marketing. Verity prides herself on living these values every day as well as being a great communicator to clients and her internal team. She champions the continuous professional development of the team at Air and is always seeking to further her knowledge and enhance her skills within marketing so that Air can remain on the cutting-edge of the very best marketing practices that will achieve the results her clients are looking for. Verity is also a Chartered Institute of Marketing (CIM) qualified marketer and the Communications Ambassador for the CIM South West Board. This voluntary role sees her representing the views and hearing the opinions of other marketers in the South West to best serve CIM members.

About Digital Women

Digital Women is an online skill-sharing community where women can learn new and improve their existing digital skills, while being supported and inspired by other women.

The mission of Digital Women is to inform, educate and empower as many women as possible through digital skills. We want to help close the digital skills gap and ensure women are valued and respected in the ever-growing range of digital industries. The Digital Women Awards are a celebration of the people making waves in digital and business. The 2022 Awards ceremony took place in London on the 14th October 2022.

To join the conversation, get involved and help support their mission, visit:

www.digitalwomen.live | www.digitalwomen.club | www.digitalwomenawards.com

We’re Merging Our Social Channels

Posted on by dukadmin

Our official merge launch with sister company, Roots to Market, is fast approaching! Soon you will be able to see both sales and marketing content in one place…

In addition to valuable sales news and insights, we will begin to share enhanced marketing insights from all of Air Marketing‘s social media channels.

Stay tuned for further merge updates – make sure you’re following us so you don’t miss a thing:

Follow us on LinkedIn

Follow us on Twitter 

Follow us on Facebook

Follow us on Instagram

Follow us on Youtube