5 ways to improve your business development process

Business development strategies are crucial for helping businesses to grow, expand, and reach the next level.

Effective business development is one of the fastest ways to grow your business but it can also be one of the most time consuming as it often requires focus, planning, stamina, and resources. However, when done right, your business development processes can have a huge impact on your growth, your revenue, and your company’s future.

Here are 5 ways to improve your business development process:

Effective market research

Market research plays a vital part in any business development process, helping you to understand your current market position and determine where it is going.

Carry out research into your industry, your geographical area, and the market segment you are targeting. Telemarketing is a great tool for this.

Research contracts, bids, and opportunities for co-operation with other companies – this can help you to increase your revenue channels.

Subscribe to industry-related databases, forums, and blogs. These can be hugely valuable, providing detailed information about projects within your sector. This can save you time when collecting information and reduce your market intelligence efforts.

Focus on your client’s needs

Rather than focusing your business development process on what you’re offering, focus instead on what your client needs, listen carefully to the client’s individual requirements and preferences. If you listen carefully you should then be able to modify your own pitch to match their requirements. This, in turn, should increase client satisfaction rates.

Prioritise client satisfaction

A dissatisfied client could damage your company’s reputation as a whole.

With this in mind, client satisfaction is key for effective business development and should always be your priority. If a problem or issue arises, you need to fix it as quickly and effectively as possible.

Don’t let relationships go cold

As well as providing a good service to your clients, it’s also important to maintain relationships. After all, studies have shown that retained clients spend, on average, 67% more than new customers.

Make it part of your business development process to engage with your clients periodically. Set up Google Alerts for your clients so you know what’s happening in their world or share useful content with them when you come across it. You could even send notes on special occasions, such as birthdays and anniversaries.

Ensure to connect with your clients on LinkedIn and other social media platforms.


Innovation is key when it comes to beating your competition. After all, if you offer your clients something unique, there’s a high probability that they will do business with you.

What more can you do with your services? Is there a part of what you offer that needs something extra in order to increase sales? Perhaps you need to integrate services into packages?

Continue to innovate and improve your business development process to benefit your clients and consequently your sales pipeline.

If you’d like to understand how we can help with your business development process, contact us on 0345 241 3038 or get in touch today.

Why telemarketing should be part of your 2018 sales strategy

At the start of the New Year, many of us take the opportunity to re-evaluate our business processes and sales strategies.

When you’re putting together your sales strategy for 2018, telemarketing is definitely something you should consider. With so many new technologies and tools available, it’s easy to overlook the traditional telemarketing approach, but taking this route can play a significant role in your sales strategy. In fact, it’s one of the fastest growing forms of direct marketing today.

Here are 8 reasons why telemarketing should be part of your 2018 strategy:

It’s cost-effective

Telemarketing can be a cost-effective method of selling your business, particularly in comparison to other sales methods. Although there is a common theory that it’s expensive and that costs within telemarketing aren’t easy to control, it actually provides a seriously powerful return on investment. After all, what more should you expect from a marketing channel that connects with individual prospects one on one?

We speak more about the cost of hiring in-house versus outsourcing here.

It’s convenient

Telemarketing is a convenient sales tool, for both you and your customers. This allows you to bring your product or service directly to them, without having to travel and take on the expenses involved.

Unlike other sales strategies, such as email and direct marketing, your customers will be able to ask questions directly and have an immediate conversation, rather than waiting around for replies.

It’s versatile

Telemarketing can be used within a whole host of sales applications. Ranging from appointment setting, lead generation, and follow up, right through to event promotions, re-activation, and market research – telemarketing is incredibly versatile.

Immediate contact

Unlike other methods of contact, the telephone is immediate and attention-grabbing. With technology today your potential customers are available almost 24/7.

High conversion rates

When implemented correctly, telemarketing is known to deliver high conversion rates, particularly of course where there is a focus on quality rather than quantity.

On-going engagement

As well as reaching out to new leads, telemarketing is also a great way to engage with existing customers. Staying in contact with your customers gives you an opportunity to find out more about their needs and build a better, on-going relationship with them, whilst also allowing you to upsell other products and services that they might benefit from.

Expand your business

A further advantage of telemarketing is that it allows you to expand your business by selling to customers in other areas, both locally and nationally. Opportunities to expand are therefore endless, giving you a chance to hone in on your target audience, whatever the area.
Immediate feedback

Telemarketing allows you to obtain instant feedback from your customers about your product or service. This, in turn, allows you to immediately start working on ways to improve your business.

As well as being a great sales tool, telemarketing is also an ideal way to ask your customers if there is anything else that you can be doing for them.

So, there you have it, 8 valuable reasons why telemarketing should be part of your sales strategy in 2018.

If you have any questions, do not hesitate to get in touch, or call us on 0345 241 3038.