A little bit of background information:
I’m an experienced Account Director and Revenue Operations professional, with a demonstrated history of working in the sales and marketing industry for nearly 20 years. I’ve been at Air since early 2017, after relocating to the South West (I think I was employee number 11!), so I have seen all our growth and probably done every role, from Business Development Executive to Account Director to Head of Rev Ops! I’m definitely more geeky about CRM systems, Sales Tech Stacks and A.I. than most people can stomach, and that geek-obsessive personality trait carries across into my personal interests and my love of Pop Culture.
A little bit about your current role:
As the Head of Technology and Sales Optimisation, I lead the development, execution, and operational delivery of our sales process offering, focussing on expanding sales opportunities, strengthening client relationships, improving lead conversion and increasing revenue transparency to drive overall business growth. This is also the internal role I’m responsible for at Air, where I focus on driving Air’s vision of utilising technology to improve efficiency and performance, ensuring the company stays at the forefront of industry trends while delivering superior value to clients and internal stakeholders.
A little bit of background info:
My career originally started as an Inbound Call Handler at a contact centre. I was quickly promoted to the Contact Centre Trainer where my passion for helping and developing others grew. Wanting to pursue my love of working with people, I moved into a HR & Facilities role for just shy of 5 years at a business on the outskirts of Exeter. I studied my CIPD level 5 Diploma in Human Resource Management which allowed me to start looking for my next step up – Air!
A little bit about your current role:
I now head up HR at Air Marketing, with my responsibility focused on our people strategy. Our employees are the most important and valuable part of our company and I have been given the opportunity to build meaningful and long-lasting relationships with them. Sometimes it can be hard juggling the many different things this role has to offer but that challenge, alongside the results it brings is immensely rewarding.
A little bit of background information
My passion for data was discovered when working for a major insurance provider based in Cardiff. I started as a Call Forecast Analyst in 2008, forecasting call volumes for New Business, Customer Service and Renewals, then latterly Claims, as well as staff scheduling. I was part of a small team that implemented a Workforce Management Software into the business, defining every aspect from call routings to staff planning software. My data career diverged slightly for a few years when I became an Auditor, then a Compliance Executive, for a Price Comparison Website. These roles included insurance partner revenue assurance, data protection adherence, PCW GDPR data mapping and implementing procurement & risk event databases. I returned to the insurance business in 2017 as an MI Analyst using SAS & SQL queries to answer ad-hoc queries from an array of departments, before moving to Risk Analysis where I helped define and report on customer facing department’s KPI and KRI dashboards, as well as using SQL to provide insights into risk events and remediation.
In 2022 my family moved from South Wales to Devon, which also brought about a career move to a company that specialises in fleet driver behaviour technology, providing real-time driving feedback to reduce fleet fuel spend, CO2 emissions and reduce accidents. During my time here I used SQL and Python to run scheduled reports and answer ad-hoc queries.
In my spare time, I enjoy watching football (my playing days are well and truly behind me), reading, listening to my ever-growing vinyl collection, and spending time with family and friends.
A little bit about your current role
At Air Marketing, I handle all things data! This includes providing data analysis and insights for our team leaders, and visualising performance for our clients.
A little bit of background information:
Laura is Commercial & Growth Director at Air Marketing and a member of the Executive Leadership Team, responsible for driving the agency’s commercial strategy and helping clients achieve sustainable, measurable growth.
With extensive experience spanning global brands including British Airways, Vodafone, O2, LG Electronics and Oxfam, Laura has built her career on identifying growth opportunities, creating high-performing commercial strategies, and helping organisations scale in increasingly competitive markets.
Laura brings a unique combination of commercial acumen, marketing expertise and customer-focused thinking, enabling her to bridge the gap between strategy and execution. She is passionate about helping businesses unlock new opportunities, accelerate revenue growth and build stronger connections with their customers.
A little bit about your current role:
At Air Marketing, Laura works closely with clients and teams across the business to deliver innovative sales and marketing solutions that drive meaningful business outcomes. Her focus is on ensuring clients not only achieve their immediate objectives but create the foundations for long-term success and growth.
A little background info:
My career in HR started over 15 years ago when I worked for a local council within the recruitment services team – this is where my love for the industry began.
Before joining Air in September 2021, I had the pleasure of being a stay-at-home mum until my daughter started primary school, I also studied my Level 5 CIPD in HR Management and worked in various roles at a local school.
I was originally born in Somerset where I was brought up on the Quantock Hills. I moved to Devon in 2011 with my partner, and since being in the county have discovered a love for water sports (even though I am a wimp with the cold and seaweed!), the South West Coast Path and Dartmoor!
A little bit about your current role:
Every day is different in the world of HR, but my main responsibility is to provide support and guidance to all employees. At times, HR can be a very challenging role, but it also brings so much delight!
A little bit of background information:
My Career started as a 16 year old working in a travel agents on a Youth Training Scheme, as it was back then, a whole £45 per week salary! I quickly worked my way up through the ranks and by age 19 I was running 2 large branches of a travel agents in the middle of a City Centre, where I stayed for 10 years. Following this, I worked for a large home appliance company in a consumer affairs role, before shortly returning back to the world of sales in a range of BDE, BDM and Quality Assurance roles.
A little bit about your current role:
As Client Strategy Manager, I lead our onboarding process and develop creative, commercially focused sales and marketing strategies for our clients. I work closely with new clients to build strong relationships from the outset, advising on channel selection, messaging, technology, tooling, data strategy, and process design to support successful campaign launches and fast, effective starts. My focus is on helping clients generate stronger pipeline performance, create meaningful commercial opportunities, and achieve a clear return on investment.
A little bit of background information:
I’ve lived in Devon most of my life and returned after studying a BSc in psychology at Bangor University. I then spent some time working for Estee Lauder companies before coming to work for Air Marketing – where I’ve been ever since!
A little bit about your current role:
I began my Air journey in 2017 when the company was just a year old, 3 promotions and 3 offices later (due to our rapid growth) I am still here and loving it! I was recruited to the BDE role originally, promoted to Account Executive then Team Leader and now currently working as the Training and Resource Manager. My role includes delivering and facilitating training and training needs and allocating work for our ever growing BDE team.
A little bit of background information:
My background has largely been built through my journey at Air – before joining Air in 2018 I worked for the UKs largest publisher selling print and digital marketing solutions to SMEs across East Devon. I then joined Air as Business Development Executive (BDE) and quickly worked my way up through Senior BDE, Account Executive to an Account Manager position in 2019, before having my daughter in 2021. My role is now Client Strategy Manager.
A little bit about your current role:
As Client Strategy Manager I’m responsible for our onboarding process, delivering creative and impactful sales and marketing strategies for our client base. I build strong external relationships with new clients, utilising my experience and expertise to advise on channel selection, messaging, technology and tools, data strategy and process, enabling successful fast starts on campaigns. My aim is to increase our clients pipeline creation and ensure a strong return on investment.
A little bit of background information:
Starting my Financial career back in 2006 as an Accounts Clerk, I’ve had a varied career in a diverse mix of industries. It’s one of the reasons that I love my career in finance; having the opportunity to add value to different companies. Until 2005, I lived in Cornwall but felt that moving to Devon would provide me with the challenging career I sought and still fulfil my passion for the outdoors. In my spare time, I try to make the most of both the countryside and coast in the South West by enjoying the coastal paths, hiking on Dartmoor or enjoying an often-refreshing dip in the sea.
A little bit about your current role:
Overseeing the whole accounting function at Air, I am responsible for day-to-day activities as well as providing financial analysis and accurate reporting to help the Senior Leadership Team and Board make informed decisions on the strategic drive of the company. The custodian of Air’s financial health is an important and daunting role, however the strong team culture amongst Air colleagues provides a supportive environment to implement & strengthen financial management processes. I’m excited to be part of the team and look forward to supporting the future growth and success of Air.
A little bit of background information:
Before joining Air Marketing, I completed a master’s degree in Postcolonial World Literature at the University of Exeter, having previously studied English Language and Literature at the University of Madras in India. Alongside my studies, I also worked in a BDE role for a US-based company, balancing university during the day with overnight shifts to build early commercial experience.
Since joining Air, I’ve worked across a wide range of client campaigns, supporting the structure, coordination, and operational delivery behind successful outbound activity. I’ve always enjoyed working in fast-paced environments where organisation, collaboration, and problem-solving make a real commercial impact. Being part of Air has given me the opportunity to work closely with multiple teams and clients while continuing to develop my skills across campaign management, reporting, and operational delivery.
A little bit about your current role:
As a Client Project Manager at Air Marketing, I support the successful delivery of outbound campaigns across a range of clients, working closely with internal teams to ensure campaigns are well coordinated, structured, and running effectively. I help manage campaign setup, reporting, operational processes, and day-to-day client requirements, ensuring projects progress smoothly and performance is clearly communicated.
Alongside this, I support Salesloft operations and workflow management across the business, helping maintain consistency and efficiency within campaign delivery. I also collaborate with different departments on process improvement and new technology initiatives that strengthen how we manage data, reporting, and outbound operations for our clients.
