Team Type: Sales

A little bit about your current role:

As Operations Director at Air Marketing, I lead our Sales, Marketing, Client Services, and Data & Insight departments. I’m responsible for making sure we deliver outstanding results for our clients, while driving continuous improvement and supporting the growth of the business.

I work closely with our leadership team to shape strategy, support our people, and drive high performance across the board. I’m passionate about creating a positive, ambitious culture where individuals and teams can do their best work.

Outside of work:

Outside of work, you’ll usually find me surfing, doing CrossFit-style training, or watching any sport I can – I bring that same energy and drive into my role here at Air.

A little bit of background information:

With over 25 years’ experience in senior leadership and board-level roles spanning digital technology, sales and marketing, and operational leadership, I’m driven by helping businesses grow, adapt, and thrive — particularly in fast-moving, digitally enabled markets.

My career has taken me from self-employed consultancy to roles across the private, public, and third sectors — including Philanthropy Director of an innovative community foundation, Sales Director at a full-service direct response advertising and marketing agency, and Chief Operating Officer of a high-growth digital marketing and communications agency. A constant throughout has been a focus on building smart, effective strategies that unlock growth, improve operational performance, and create lasting impact.

Away from the desk, you’ll find me cheering on Exeter Chiefs and Scotland rugby, enjoying Devon’s beaches and countryside with my cockapoo Bertie, and making the most of everything this part of the world has to offer.

A little bit about my current role:

As Commercial Director at Air Marketing, I’m responsible for leading new business, marketing, onboarding, digital transformation, and the development of our new sales consultancy product.

Alongside this, I’m focused on strengthening strategic relationships with our clients — understanding their evolving needs, identifying opportunities for growth, and ensuring we’re always delivering value that supports their success.

I’m passionate about understanding what really matters to clients and turning those insights into commercially sound strategies that drive tangible results.

A little bit of background information:

With over 25 years of experience in the hospitality industry, I spent a decade owning and managing a bar and B&B, and even enjoyed a year living in Gran Canaria. After a rewarding career in hospitality, I made the decision to transition into sales. During this time, I gained qualifications in Sales and Marketing Management as well as Mentoring. My career journey has taken me through a range of sectors, including sustainability and waste management, where I held roles such as Area Manager and Account Manager.

Outside of work, living in Cornwall has given me the perfect opportunity to explore its beautiful coastline, and I’m always on a mission to find the quietest beach. I’m a big sports fan, though these days I’m more of a sofa pundit! However, I still make it to Anfield whenever I can get tickets.

A little bit about my current role:

For the past two years, I’ve been working as a Sales Team Manager at Air Marketing, drawing on my extensive experience in SAAS and e-commerce. I have a data-driven approach and specialise in mentoring teams in challenging industries, helping them achieve success. My focus is on continuous growth and development, both for myself, my team, and the department.

A little bit of background info:

I’ve been with Air for just over a year, starting as a Business Development Executive where I worked across a wide range of campaigns, from innovative e-commerce software providers to fleet efficiency solutions. That variety gave me a real grounding in adapting to different industries, learning how to connect with decision-makers, and building confidence in shaping successful campaigns. Over my time here, I’ve since progressed into the Account Manager role, something I’m really excited about as it allows me to focus on building long-term partnerships and making a real impact for my clients. Outside of work, I’m a lover of films, music and writing, and more often than not you’ll find me nose-deep in a book.

 

A little bit about your current role:

As an Account Manager, my role is to act as the dedicated relationship lead for my clients, working as an extension of their business. Day to day, I’m responsible for ensuring campaigns run smoothly and strategically. From planning and leading review meetings to analysing performance data and spotting opportunities for growth. I collaborate closely with our delivery teams to keep everything on track, while maintaining a proactive and solutions-focused approach so my clients can feel confident they’re getting the very best outcomes from their campaigns.

A little bit of background info:

From 2005 to 2018, I had the privilege of competing as a Paralympic and international blind footballer, representing my country on the global stage. I joined Air Marketing in 2017, progressing through roles including Business Development Executive, Account Manager, and Account Director before moving on to new business roles across industries such as cyber security, SaaS, martech, and sustainability.

Outside of work, I’m passionate about coaching blind football, including my involvement with the India Blind Football Federation. I also serve as a member of the Equality Advisory Group for the Football Association of Wales. In my free time, I enjoy reading, attending gigs, and watching stand-up comedy. A proud supporter of the Wales football team, I make it a point to travel home and away to cheer them on a few times a year.

A little bit about your current role:

As New Business Manager at Air Marketing, I help ambitious B2B organisations build and scale their lead generation engines. I work with new clients to create measurable pipeline through Air’s outsourced SDR services, turning strategy into consistent commercial results.

With a consultative, hands-on approach, I support businesses in launching targeted outbound programmes that generate high-quality opportunities and drive growth. I also lead Air Marketing’s partnership with Lead Forensics, helping clients maximise the value of their intent data by converting anonymous website traffic into meaningful sales conversations through tailored SDR outreach.

Known for my approachable style and focus on results, I’m committed to delivering sustainable pipeline growth for every client I work with.

A little bit of background information:

Joining Air Marketing in 2022 as a BDE, I worked with lots of different B2B customers by generating leads on their behalf. I was then promoted to our SDR in 2023, where I was responsible for conducting outreach and prospecting activity on Air’s behalf. My role involved finding new clients across multiple channels which all have the common goal of growing and closing their pipeline. Since then, I have moved into Project Management.

Jumpstarting my career by going straight into work from college, I’ve learnt that if you want to have a good time you need to work in the right place, which why I sought out Air! I love working as part of a team where I have contributed towards their growth and success with innovative strategies, and I feel well suited to a fast-paced environment with a strong and collaborative atmosphere.

A little bit about your current role:

As our Client Project Manager, I am the primary point of contact for our largest and longest standing client, ensuring all internal teams are successfully delivering across all outbound campaigns. I help to create, execute and measure the performance of the client’s campaigns, taking action where needed and collaborating across all departments to drive success. My focus is on exceeding client expectations through clear communication, proactive problem-solving, and continuous improvement.

A little bit of background info:

I began at Air back in 2024, starting out as a Business Development Executive. In that time I’ve generated pipeline across B2B and B2C campaigns spanning many different sectors. That variety gave me the experience needed to adapt to different industries and understanding what it takes to connect with decision-makers at every level. Over time I took on more responsibility – coaching and onboarding new reps, leading campaigns and managing both team performance and client relationships alongside it. Progressing into my New Business SDR role felt like a natural next step, and it’s one I’m really proud of. Outside of work, you’ll find me following Exeter City every Saturday and keeping up with the San Antonio Spurs. I’m always up for a game of darts (never said I was any good) and when I’m not doing that, there’s always music on and I’ll no doubt have a strong opinion on whatever film I’ve just watched.

A little bit about your current role:

As a New Business SDR, my role sits at the top of the sales funnel – identifying opportunities and turning them into real conversations. Day to day, that means a combination of targeted multichannel prospecting, as well as qualifying incoming leads and booking meetings that set the rest of the team up for success. It’s a role that keeps you on your toes, and I love the challenge of opening doors and building pipelines that drive genuine business growth.

A little bit of background info:

My name is James Greening and I am a Sales Team Manager here at Air Marketing. I have been with Air nearly 3 years now, having worked as a BDE and a Senior BDE working across multiple campaigns, utilising skills such as multi-channel selling, traditional cold-calling and more recently pushing towards a leadership role within sales.

I am a big football fan (I won’t tell you who I support in case I jinx their chance of winning a title) and occasionally play in a 5 a side team. I am also an avid gym goer, and enjoy most other forms of sport or physical activity.

A little bit about your current role:

I started in October 2023 as a BDE, mainly focusing on cold calling to generate leads for our clients, who will try and “close” these meetings and therefore convert the good opportunities we pass over into recognised income for their businesses.

More recently I have moved into a Senior BDE role and most recently a Sales Team Manager role focusing more on helping our sales people sharpen their skills, going from poacher to gamekeeper to help drive more and more income for our clients.

A little bit of background info:

Never one to shy away from a challenge, Holly has built a career by stepping outside her comfort zone and embracing new opportunities. Starting out as a History and English teacher, she later moved into university recruitment and medical administration, gaining a breadth of experience across education, professional services, and healthcare.

This varied background has given her a strong foundation in communication, organisation, and relationship-building – skills that translate naturally into business development. It also brings a different perspective to sales, combining people-focused thinking with a structured, problem-solving approach.

A little bit about your current role:

She first joined Air Marketing as a temporary Business Development Executive in February 2024. After completing the Camino de Santiago, she returned to the team in September and quickly became a permanent member of the business in November.

Since then, her role has evolved rapidly. She stepped into a part-time Academy Lead position in December 2024, progressed to Senior BDE in January 2025, and moved into a Team Manager role in January 2026.

Today, she leads the Gold Coast team, with a focus on driving performance, improving call quality, and building deeper sector-specific knowledge across the team. Her role centres on coaching BDEs to perform at their best, responding quickly to changes in financial markets, and ensuring clients such as Funding Circle receive consistently high-performing outbound activity.

A little bit of background information:

I’ve spent the last twenty years working across the UK, EMEA and the US, including six years living and working in Dubai. My background is roughly half marketing, half sales, spanning agency account management and in-house marketing roles before moving into commercial, and across startup, scaleup, SME, mid-market and enterprise environments along the way. That split has been more useful than I expected. Understanding how both functions think makes it easier to empathise with clients on either side of the fence, and it means that aligning sales and marketing, which is often harder than it sounds, comes fairly naturally.

Over the years I’ve scaled a startup from zero to £1m as the only salesperson in the building, closed six-figure contracts with global agency networks including IPG, WPP and Omnicom and brands like AB InBev, Rolls Royce Motor Cars and Aldi. Most recently I was Founding AE at RevvedUp, an AI-powered ABM platform, owning the full sales cycle across complex, multi-stakeholder buying committees in the UK, EMEA and the US.

I’m based in the North West of England with my wife and two young daughters. I play football, follow Liverpool and Macclesfield FC, and spend time downhill mountain biking when the weather cooperates. I also DJ occasionally, though the girls have significantly reduced my availability for late nights. Travel is a big one too, ideally somewhere warm, or if not, I’d rather be on a snowboard.

A little bit about my current role:

As Head of New Business at Air, I’m responsible for new business development across the full sales cycle, from first conversation to signed contract. That includes leading and developing the new business team, building the structure and process that sits behind how we sell, and developing and executing our enterprise outbound strategy alongside the team. The objective running through all of it is the same: making our process simple, repeatable and scalable.

I’m particularly interested in the operational side of sales: how we qualify, how we follow up consistently, and how we use data and AI to improve execution rather than just add noise. The goal is a commercial function that performs reliably, not because we got lucky, but because the foundations are right.