I grew up surrounded by business and sales and am enjoying using the skills I saw in action to build relationships with different people, so always knew this would be a passion of mine. Jumpstarting my career, going straight from college into work, I’ve also learnt that if you want to have a good time, you need to work in the right place, which why sought out Air!
Outside of when I am working, I love spending time with family, friends and my many animals ranging from horses to dogs, cats and chickens!
Joining Air Marketing in 2022 as a Business Development Executive I got to work with lots of different b2b customers, generating leads on their behalf. Then in 2023 I moved over to become a Sales Development Representative where I am now responsible for conducting outreach and prospecting activity our own behalf, finding new clients across multiple channels including phone, email and LinkedIn, that all have the common goal of growing their pipeline by uncovering more qualified opportunities for their in-house sales teams to close.
A little bit of background information:
My background has largely been built through my journey at Air – before joining Air in 2018 I worked for the UKs largest publisher selling print and digital marketing solutions to SMEs across East Devon. I then joined Air as Business Development Executive (BDE) and quickly worked my way up through Senior BDE, Account Executive to an Account Manager position in 2019, before having my daughter in 2021.
A little bit about your current role:
In my current role as Campaigns Manager, I support and consult with the Account Management team to ensure campaigns achieve the objectives and KPI’s set out in initial strategies. I work with a number of internal stakeholders across the business, leading and supporting operational processes, conducting campaign reviews and ultimately driving long term success for our clients.
A little bit of background information
After finishing my BSc I was employed as a civil servant in London and Brussels for eight years, working on a variety of policy areas for central government. One aspect I focussed on was data protection and I helped to negotiate what eventually became known as GDPR. I also worked on civil and criminal law policy, prisons policy and EU strategy. This interest in policy and data led me to come down to Devon to do my master’s degree at University of Exeter, where I studied data science in the context of public policy.
I turned my career towards working with data after graduating. I was employed as a data analyst for a major utilities firm, before joining Air Marketing in my current role.
A little bit about your current role
At Air Marketing, I handle all things data! This includes providing analysis and insight for team leaders, visualising performance for clients and helping everyone in the business understand our figures. I’m also helping centralise and formalise all of our data so that we can make the best use of it in the future.
I strongly believe that firms should be brave and rely on data for decision-making and planning. I love the fact that Air shares this ideal and is keen to innovate in this exciting field.
A little bit of background info:
Over the last 10 years, I’ve worked in a variety of roles since leaving Exeter College where I studied TV & Film Production. I started in retail in a Visual Merchandiser role, where I first learned the importance of using quality advertising in order to drive traffic and improve customer experience, and how that can impact/generate growth and sales. I then did a short stint at a leading energy firm where my role was strategic B2B account management, before moving into one of the South West’s leading independent estate agents. During my 7 years with the company, I had many opportunities to progress and worked my way up through various roles including Assistant Manager of Lettings, where I qualified as a member of ARLA Propertymark, and then into Sales & Marketing, where I recognised my passion for the marketing side of the business. My new role opened a door for me to work alongside an external marketing agency to refresh the brand, work on new campaigns and manage the social media channels, all with a goal to increase brand awareness, customer engagement and drive new business. It re-ignited my creative flare; passion for writing and design, thus producing editorial, marketing and social content fell on my shoulders. I absolutely loved it and grew the company’s online presence considerably in under a year, which gave me the push I needed to pursue a career in marketing.
Outside of work I live in the heart of Exeter and love city life. I’m a massive foodie so you can always count on me to try out all the new eateries, and when I’m not here in Devon you’ll find me travelling abroad to continue my search for good food and good wine!
A little bit about your current role:
With Air’s rapid expansion, I joined as Air’s new Marketing Executive in November 2021. After just 8 months, I was promoted to Senior Marketing Executive, working closely with the internal sales and marketing teams to lead the delivery of marketing activity and projects for Air. My role is to contribute towards the marketing strategy, bringing new ideas that drive brand awareness and lead generation, whilst maintaining strong internal relationships to ensure our marketing and sales strategies align. A key part of my role includes a brand re-fresh as we expand our service lines.
There is a lot of variety in my role, from owning Air’s social channels and podcast series, to managing email campaigns, PPC and sales enablement. My favourite thing about my role is the freedom I have to be creative with our content and expand into new spaces, with the goal of setting us apart from competitors and growing the company to new levels.
A little bit of background information:
My Career started as a 16 year old working in a travel agents on a Youth Training Scheme, as it was back then, a whole £45 per week salary! I quickly worked my way up through the ranks and by age 19 I was running 2 large branches of a travel agents in the middle of a City Centre, where I stayed for 10 years. Following this, I worked for a large home appliance company in a consumer affairs role, before shortly returning back to the world of sales in a range of BDE, BDM and Quality Assurance roles.
A little bit about your current role:
As a Quality Assurance Manager in sales, I am accountable for establishing and upholding quality standards, continuously monitoring sales activities, and offering constructive feedback and coaching to sales representatives. My primary objective is to enhance the overall quality of sales operations, ensuring that sales processes and activities meet established standards and play a pivotal role in contributing to the success of the sales department and the organisation as a whole.
I firmly believe that investing in the growth and development of our sales force is essential for achieving and exceeding our objectives.
A little bit of background info:
My career originally started in Events Management, working for one of the UK’s most well known TV chefs. Throughout my time in Events, I attended studied and graduated from Exeter University, that was where I developed my love and passion for sales and the impact that can have on businesses. Outside of my duties at Air, I would describe myself as a self-confessed sweet addict and can probably name all the different varieties of Pick n Mix!
A little bit about your current role:
I joined Air in 2018 as a Business Development Executive where I quickly fell in love with the people and the culture. I had an instant realisation that not only is this is a company incredibly adaptable and high performing, but a company that really cares about its staff.
At Air, I’ve been lucky enough to receive some amazing opportunities very early on in my career. From an Account Executive to a Sales Team Leader. My exposure to these roles has allowed me to develop my understanding of the business and given me the experience I need to succeed in my current role.
As an Account Manager, I develop and maintain relationships with our clients, holding the ultimate responsibility for their campaigns’ strategic direction, development, and performance. As well as being responsible for organising and holding client review meetings, maintaining a constructive and analytical approach to each account to ensure that all possibilities are maximised, and guiding the delivery team to provide our clients with the best possible results.
A little bit of background information:
I’ve lived in Devon most of my life and returned after studying a BSc in psychology at Bangor University. I then spent some time working for Estee Lauder companies before coming to work for Air Marketing – where I’ve been ever since!
A little bit about your current role:
I began my Air journey in 2017 when the company was just a year old, 3 promotions and 3 offices later (due to our rapid growth) I am still here and loving it! I was recruited to the BDE role originally, promoted to Account Executive then Team Leader and now currently working as the Training and Resource Manager. My role includes delivering and facilitating training and training needs and allocating work for our ever growing BDE team.
A little bit of background information:
I have over 15 years of experience in the sales industry and my passion is the analytical elements of business development. Time spent at industry leading agencies throughout my career has allowed me to become an experienced, strategic Manager. After 2 years spent in Portsmouth managing Lead Generation for (at the time) Europe’s largest managed print provider I relocated to the South West at the end of 2016. I came with a young family, seeking new challenges and better weather. Outside of my duties at Air I would describe myself as a self-confessed pop culture geek and dedicated family man.
A little bit about your current role:
As Head of Revenue Operations, I play a pivotal role in contributing to the success of all our campaigns. Serving as a centralised point of information, I am committed to providing data-driven insights and strategic direction to our campaigns. I lead the process of creating the most fitting go-to-market strategies; collaborating with our Sales and Account Management teams to drive campaign performance and meet KPIs.
A little bit of background info:
My career originally started as an Inbound Call Handler at a contact centre. I was quickly promoted to the Contact Centre Trainer where my passion for helping and developing others grew. Wanting to pursue my love of working with people, I moved into a HR & Facilities role for just shy of 5 years at a business on the outskirts of Exeter. I studied my CIPD level 5 Diploma in Human Resource Management which allowed me to start looking for my next step up – Air!
A little bit about your current role:
I now head up HR at Air Marketing, with my responsibility focused on our people strategy. Our employees are the most important and valuable part of our company and I have been given the opportunity to build meaningful and long-lasting relationships with them. Sometimes it can be hard juggling the many different things this role has to offer but that challenge, alongside the results it brings is immensely rewarding.
