Morning Buzz Meetings – Demotivating or Motivating?

Motivation can be difficult to achieve in an office environment; hard work can often go unnoticed and the constant pressures of a competitive environment can begin to wear employees down. Research has shown, each day, 10% of employees are absent in call centres due to the lack of appreciation felt in the workplace. This research alone highlights the need, especially in my industry, for touchpoints which allow managers to show their appreciation to their staff, highlight individual achievements and deliver motivational objectives. In this blog post, I will share my experience and tips for achieving the above in one morning meeting.

So, how do you maximise your morning buzz meetings to encourage individuals and create high performing sales teams?

  1. Strategise

43% of highly engaged employees receive feedback at least once a week, however, employee reviews should be happening more often and take less time.

There’s nothing worse than a long-winded ‘motivational’ meeting that is set to demotivate from the offset. It’s therefore important that you plan and prepare; effective buzz meetings should be concise and last no longer than 15 minutes, be armed with your objectives, focus on team wins and pinpoint your collective areas of learning.

  1. Set the tone

Our physical behaviour influences our mental and emotional approach to the day.

Think of ways to get your team moving, have a walking meeting, introduce a quick-fire game or play uplifting music to get the blood pumping. Increased blood flow creates a positive mood, resulting in employees being more equipped to handle objections, take on new challenges and meet personal milestones.

  1. Spotlight success

69% of employees say they would work harder if they felt their efforts were better recognised.

This is the perfect opportunity to feature the activity which you want to encourage. Celebrate your teams wins, even if they don’t lead to a direct sale and avoid focusing on losses. Recognising individual and team achievements has become my common practise, as I know this makes the individuals in my team feel more confident and in turn, pushes them to set bigger targets.

  1. Support and encourage

41% of companies that encourage colleagues to support one another experienced a significant increase in customer satisfaction.

If you want to create a great support network and boost team morale, encourage employees to praise fellow team members, this assures no one’s hard work slips past management and brings the team closer together. If your team is feeling positive it will show in their client conversations, resulting in better relationship building, more sales and higher ROI for the company.

  1. Strengthen from learnings

92% of employees agree that negative feedback, if delivered appropriately, is effective at improving performance.

Remember, the key for creating a great buzz meeting is positivity. Take negative feedback from the day before and turn it into takeaways and learnings for the team to overcome together. If a client isn’t happy with an element of your team’s performance, encourage your team to think of tactics that will better engage them and the people they are selling to.

  1. State the day’s focus

90% of business leaders believe that an engagement strategy could positively impact their business, yet only 25% of them have a strategy in place. It’s therefore no surprise that only 40% of employees are well informed of their company’s goals, strategy, and tactics.

It’s time to hit the reset button and introduce a new action plan for the day. Ask each individual team member, “what do you want to achieve today?” I have found that when the whole team acknowledges personal targets, that individual immediately feels more accountability to meet their goal, success is more likely to be achieved and goals are more likely to align to the company’s bigger picture.

At Air Marketing, we have experienced great success from our initiative to focus on our internal company culture. Achieving £18 for every £1 our clients invest, we are performing higher than the industry’s £11 average. I personally believe this success is down to the time we take out of selling to promote appreciation, individual achievements and team objectives. The culture at Air is one that I haven’t experienced anywhere else, our team’s positive and supportive nature is infectious, thanks to our daily buzz meetings we continue to deliver fantastic results for the companies we support.

Opinion Piece by Annie Blundell – Account Director, Air Marketing

The Office Environment Creates Success

Today, businesses are keen to concentrate on successful recruitment processes, robust 1-2-1 systems, competitive pay grades and offering the right benefits. All of this comes in an attempt to attract and retain excellent employees that constantly perform to the best of their ability. However, reality suggests that businesses are also becoming increasingly demanding of the people that they should be working hard to look after.

Recently, the Mental Health Foundation released figures which state that work-related stress costs Britain 10.4 million working days per year. An increasingly demanding work culture, in the UK, forces longer hours, less manageable workloads and heightens the intensity of constant comparison amongst peers in a race to stay ahead.

Businesses should be concentrating on, a healthier office environment which results in employees waking up on Monday, enthusiastic to come to work. Below are my three top tips to fostering a healthy and encouraging office environment:

The life-changing magic of tidying

With our minds often reflecting the environment in which we find ourselves, there are a lot of factors we should start considering to better our office surroundings and withdraw the best attitude from our employees, fellow colleagues and ourselves.

Marie Kondo, a Japanese organising consultant and author, has written 4 books on the art of decluttering. Her book ‘The Life-Changing Magic of Tidying Up’ has been well received in more than 30 countries and her simple but sought after method has consequently led her to appear as one of the Times ‘100 most influential people’.  Aside from helping millions organise their sock draw; her book explains how cluttered disorganised spaces have a negative impact on our minds and how we choose to process our day.

In a world where the restless mind often wreaks havoc, encouraging a spacious, clear and organised office environment will allow efficiency, concentration and motivation to flourish. The art of organisation, natural light and the odd office plant will boost energy levels and increases employee well-being.

An open office

We associate an open door with opportunity. An open office space allows us to form strong relationships, build good rapport with others and gives us an opportunity to absorb the culture – whether it be peaceful and calm or buzzing with energy. The opportunity to be part of a team, working towards the same goal, allows us to immediately feel a strong sense of belonging.

According to Maslow’s motivational theory in psychology,  belongingness increases motivation, self-esteem and self-actualisation needs.

A high level of motivation will lead to new clients won, individual targets met and a positivity which can be absorbed by the whole office.

The right culture reflected

Hard work and achievement requires recognition to create an overall feeling of appreciation.

Sometimes it’s the little things that impact us the most, a thumbs up from our manager or a well done from our colleague. Knowing we are surrounded by support (at all levels) allows us to take on new tasks with confidence and grow and develop as individuals.

Recent surveys have shown that the more employees felt appreciated at work, the more they were committed to their jobs, the better equipped they were to handle stresses of client demands and deadlines and the less likely they were to take time off work.

The concept of a good workplace has been a part of office culture for decades, but many business owners still don’t know all that this entails and why it’s important.

So many different aspects of the office environment effect employee motivation, productivity and even retention.

No relationship is effortless

Getting the simple stuff right is becoming increasingly more important if you want your business, employees and colleagues to thrive.

As a manager or business owner encouraging continual feedback from both your perspective and your current employees will ensure essential needs are met in the aspiration of achieving a happy successful environment for everyone.

Opinion Piece by Samantha Bennett, Human Resources, Air Marketing Group