GDPR – opportunity for telemarketing

This May the General Data Protection Regulation (GDPR) came into effect across the European Union. The new legal requirements have been designed to improve transparency between businesses and their clients, strengthening the control individuals have over their personal data.

It’s safe to say that the new regulations have implemented a major change in the way marketers and sales teams approach their work and how organisations obtain, store, manage and process the personal data of their EU clients.

A couple of decades ago, data in digital marketing referred to simple things like demographics and response rates.

Today, living in an interconnected world, data enables marketers to predict customer behaviour, create targeted campaigns, build brands, and drive development and sales.

However, as GDPR came into place marketers immediately became concerned that they were going to become restricted in their ability to target individual customers based on personal data collection, slowing database growth therefore shaking up the digital landscape.

At Air we see GDPR differently

From our experience here at Air we are looking at GDPR differently, not as an issue but as an opportunity.  Instead asking the question, how can we better engage with those who share a legitimate business interest and make more of those who are looking for our services?

GDPR is pushing us to reassess how we perform market research and understand how we can help those who need our products and services.

As telemarketers we know person to person communication is the most effective method when understanding prospect needs, situation and pain points.

How Air telemarketing and GDPR can help build your database:

  • Building your pipeline by creating bespoke campaigns that really talk to your prospects.
  • Generating sales by using a tailored approach.
  • Increasing revenue by engaging the decision makers.

There are no restrictions in place that limit us contacting prospects who you share a legitimate business interest with. In fact, by avoiding contacting huge irrelevant mailing lists and focusing solely on contacting prospects that have a shared interest means we will be having more conversations of worth on your behalf and you will see better results from your telemarketing because of this.

GDPR is pushing all of us to be more transparent and personable, this can only build stronger relationships that grow your database and increase your revenue.

Apprehensive about telemarketing? It’s ok you’re not the only one

At Air we understand that you may feel apprehensive when investing in a telemarketing strategy, however with the new regulations in place we believe it’s one of the best ways to make the most of your relevant data and really engage with your prospects. As a company that already prides itself on transparency, we provide the following to keep you in the loop:

  • Live time reporting accessible at any time by clients
  • Involvement in strategy building and training by the clients directly
  • Regular feedback from your campaign manager
  • Direct contact with the team making calls
  • Digital call recordings requested as often and many as you would like

If you’d like to find out more information on how Air Marketing Group can help you post GDPR get in touch. GDPR isn’t an issue, it’s an opportunity!

Transparency – the glue between telemarketers and clients

One of the most common barriers to using outsourced telemarketing and business development agencies is a perceived lack of transparency and trust.

In our experience many clients come to us, having tried outsourcing their telemarketing before and feeling let down. Unfortunately, our industry is plagued by this reputation, owing to the fact that it’s a low point of entry to become a telemarketing company. Got yourself a phone and a computer? Hey, well done, you can start a telemarketing company (or so you think).

So why does transparency matter so much?

We like to refer to transparency as the glue between us and our clients. Without it we fall apart and cannot have a solid working relationship.

As a business you work extremely hard in setting up and establishing a reputation for yourself within your industry and within your client base. Once this is established you are likely to want to increase your growth at a faster pace, at this point you may not have the resource or capacity in house. Which is why you look to outsource.

This reputation is extremely precious to you – so it should be, you’ve worked hard for it. And when it comes to outsourcing your business development, you have to be confident that your brand, your reputation and your culture is being represented correctly on the phone. Unless you feel your chosen outsourced partner is consistently being honest and transparent it can be very difficult to allow them to become a representative of your brand.

How do you prove transparency?

It’s all very easy to say ‘We are transparent’ but saying it simply isn’t enough. You have to be able to prove it.

We firmly believe that although we are an outsourced partner to your business, we should understand your business to the same level as your employees to feel confident to really express the brand and represent you. Which is why we collaborate with you at every single stage of the process, so you are confident in the knowledge of what we are doing on your behalf, this includes:

  • Setup of a strategy, writing telephone scripts and follow-up email copy with your input and approval
  • We ask all clients to conduct a training session for the team making your calls, so they fully understand your business and are competent in how they are going to approach the task in hand
  • We have a bespoke client portal for clients to access live time information on calls, conversations and time spent on your campaign
  • You will be assigned an Account Manager and calling team who will be your regular and consistent contact throughout the entire campaign
  • All of our calls are recorded, and you can request access to these at any point or we can set up regular sharing of these calls with you

I know that transparency is vital for any relationship especially when we are representing the brand you’ve worked so hard to develop. If you are feeling let down by your current business development partner or you’ve been considering outsourcing but haven’t yet taken the leap, then talk to us about how we could help you. Give us a call on 0345 241 3038, pop us an email to or visit our website for more information.