Category: Podcasts

Introducing our 74th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 74th guest is Alastair Banks, Co-Founder at Optix Solutions. Alastair and Owen discuss personal brand – how any salesperson trying to drive new business can build a personal brand and use it to their advantage.

Including:
– An introduction to Alastair and Optix Solutions
– Why would an SDR/Account Executive/Head of Sales/Founder spend time building a personal brand, when they could be out selling?
– How long does it take to build a personal brand, and are there quick wins along the way
– For junior-mid level roles, how do you decide on a tone of voice for your personal brand?
– How do you decide on the right channels for your personal brand?
– What does good personal brand content look like?
– How to build and reach your target audience

Introducing our 73rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 73rd guest is James Shakespeare, Founder at Evosite. James and Owen discuss the various growth stages along the journey of growing a small business (SME).

Including:
– Key challenges along the journey of growing a small business
– When does your business outgrow your first 5-10 hires?
– Intentional desire and ambition to grow, and how that mindset can change over time
– Focusing on sales and marketing strategy vs. relying on organic growth
– Letting go of control as a Founder and utilising your leadership team
– James’ best and worst business decisions over the last 15 years

Introducing our 72nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 72nd guest is Kate King, Head of Recruitment at Seed Talent. Kate and Owen discuss the world of SDR recruitment, as it looks now.

Including:
– Who is Kate and who are Seed Talent?
– The current state of SDR recruitment and how it’s changed in the last 12 months
– What does it look like heading into 2023?
– What’s working and what isn’t for organisations growing out their SDR functions
– The soft skills recruiters look for which make a good SDR
– What the top companies are doing to differentiate themselves when recruiting for SDRs
– The importance of culture and employer brand when recruiting for SDRs
– The ideal hiring process: speed vs. quality
– Kate’s ‘SDR shopping list’: three things SDRs should do before applying for SDR roles

Introducing our 71st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 71st guest is Adam Weekes, Sales Lead for EMEA at Bigtincan. Adam and Owen discuss prospecting via email.

Including:
– The do’s and don’ts when prospecting via email
– The current trends around sales enablement
– How salespeople are using data to make decisions at a strategic management level vs rep level
– Where Adam has seen the most success with email prospecting in 2022
– Adam’s top-secret recipe for email prospecting
– How to personalise your emails in an authentic way
– The best types of content to include in your prospecting emails
– Open rates, reply rates, booked meeting rates – what does good look like? 

Introducing our 70th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 70th guest is John Richardson, Founder & CEO at ExP. John and Owen discuss all things coaching for SDRs.

Including:
– What is coaching and why should managers be doing it?
– The differences between training and coaching an SDR
– How to coach effectively and productively
– How to guarantee training sessions are not wasted
– How does external coaching work?
– How SDR managers’ roles have evolved over the last 10 years
– 1-2-1 coaching vs. group coaching

Introducing our 69th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 69th guest is Robert Smart, Enterprise Account Executive at Haiilo. Owen and Robert have an interesting discussion about Ideal Customer Profile (ICP).

Including:
– The definition and purpose of an ICP
– What elements define and document your ICP
– A new concept: Acceptable Client Profile (ACP)
– The downfalls of a scatter-gun prospecting approach
– How your prospecting time could be better spent with research & data
– How to approach a broad ICP from a targeting perspective
– Deviating from the ICP plan – should it be done?
– How to validate your thesis for your target market
– Scenario: How to deal with an inbound enquiry that does not fit within your ICP

Introducing our 68th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 68th guest is Jack Shepherd, Co-Founder at The Social Shepherd. Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’.

Including:
– Definition of the terms ‘Demand Capture’ and ‘Demand Creation’
– The main differences between the two tactics
– When you should focus on one over the other, and when to leverage both
– Difference in quality of opportunities and how they behave when coming from capture vs creation
– Insight into The Social Shepherd’s marketing strategy in the early days

Introducing our 67th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 67th guest is Omri Chosnek – Regional Sales Director at Salesforce. Owen and Omri have an “all about sales” discussion…

Covering:
– Salesforce’s strategy for Demand Generation
– The biggest challenges for sales leaders in today’s economy
– Managing a multigenerational and multicultural workforce
– Dealing with buyer hesitation and delayed decisions in the sales process
– Big changes that have impacted what Salesforce are focusing on in 2022