Category: Podcasts

Introducing our 54th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 54th guest is Tom Lavery, Founder & CEO at Jiminny.

Owen and Tom discuss the learnings that come from the first five years of a start-up business.

Including:
– What does it feel like to be a founder in the early days of a start-up?
– Why do so many startups fail?
– What Jiminny got right and what Tom would do differently if he were starting out again
– Is there a snowball effect once you get past £1-2m revenue?
– Is there a bigger margin for error, the bigger a company gets?
– Product development; sales or people – at what stages should you invest in these elements?
– Operational, tactical or strategic – is there a right balance for a Founder?
– When is the right time to let go of certain responsibilities as a Founder?

Introducing our 53rd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 53rd guest is Mike Hann, EVP of Revenue at fabric.

Owen and Mike discuss the notion of sales leaders adapting to business expansion, by moving away from first line management, towards a more strategic approach, in pursuit of revenue growth.

Including:
– Introduction to Mike and the story of fabric
– What effecting revenue looks like in the early days of a start-up, and how that adapts and changes over time
– How aspiring sales leaders can benefit from the experience of being in more deals for longer
– How being a remote leader can add to the challenge of effecting revenue
– Which strategies to adopt to successfully expand operations into new territories
– Ways to shape new, less-experienced SDRs to adopt the culture of the business
– The challenges of hiring fresh talent remotely, in a fast-growing business
– Why revenue leaders are choosing to do smaller off-sites, more often

Introducing our 52nd episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 52nd guest is Lauren Wright, VP of Revenue at Demodesk.

Owen and Lauren discuss remote, hybrid and in-office working, and whether there is a ‘right’ blend for a sales organization.

Including:
– The longevity of remote working – will it last forever?
– How we treat in-office time in 2022 vs. how we treated it prior to the pandemic
– Why leaders have a responsibility to be present, just as much as SDRs
– How to manage push-back from your sales team about returning to the office
– Did employers react to the pandemic and switch to remote working too quickly?
– How remote recruiting increased the talent pool during the pandemic
– Tools we can use utilize to keep transparency around remote team performance
– The euphoria of stepping onto a sales floor, and how Demodesk have re-created the experience in a virtual world

Introducing our 51st episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 51st guest is Andy Champion, GM for EMEA at Highspot.

Owen and Andy discuss how creating a culture of coaching puts a deliberate focus on helping people to thrive at what they do.

Including:
– The main benefits of creating a culture of coaching
– The impact good coaching can have on talent retention rates
– Types of activities that fall under the category of coaching
– When to invest in coaching & how to measure it over a short period of time
– How to increase & measure the level of engagement with SDRs
– The optimum percentage of an SDR’s time that should be spent learning
– The basic tenets of coaching: what good and bad looks like
– How to mentor your team effectively & develop your own style of leadership
– Stimulating organic peer-to-peer coaching
– Individual contributor’s responsibility to self-coach & how leaders can encourage this.

Introducing our 50th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 50th guest is Morgan Ingram, Director of Sales Execution & Evolution at JB Sales Training. He explains how, in order to break through the noise, you have to be different to the noise, and provides his tips on how to achieve this.

Morgan and Owen also discuss:
• The best channel for outreach (in Morgan’s opinion)
• Cold calling: The negative feelings towards it vs. the data which validates it still works
• The things you could be doing to break through the noise and set yourself apart from the rest
• How to encourage SDRs to take responsibility for their own learning journey
• Pros & cons of quick sales hacks vs. playing the long game
• The benefits of time blocking and what to focus on
• The components & framework of a successful cold call
• How pauses during a cold call allow you to navigate the call better
• Cold call intro’s that answer the two most important questions: Who are you and what do you want?

Introducing our 49th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 49th guest is Sunil Kumar, Co-Founder & CEO of the successful start-up Trainyo – an SDR bootcamp offering a training and placement programme for people from all backgrounds to start their career in tech sales.

Sunil gives us insight into how the business has seen so much success in such a short period of time, what they have prioritized, and what he considers the most important element to focus on, in the next 6-12 months, to maintain that success.

Including:
– An introduction to Sunil, Trainyo and the services they offer
– Trainyo’s journey so far and the learnings we can all take from it
– What the planning phase of a start-up looks like; the things you need to consider and executing the plan
– The emotions and feelings commonly felt as a Founder or CEO of a start-up in the early stages
– How to build a brand in the community when you are a small company with very few voices
– Tips for producing good content and communication techniques Trainyo use internally to ensure their content is consistently fresh and creative
– The challenges of hiring and onboarding for a start-up, and what to prepare for
– What to look for in people when recruiting for new roles, and the common threads that Sunil has identified as important in his team

Introducing our 48th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 48th guest is Ari Galper, the World’s #1 Authority on Trust-Based Selling and CEO of Unlock The Sales Game.

Ari talks us through the trust-building approach in sales, contrary to the relationship-building approach we see in traditional selling, and how this method can end the chasing game and improve your conversion rate.

Including:
– What is trust-based selling and how does it differ to typical selling?
– The ‘shift in mindset’ required for trust-based selling
– Why getting the truth out of a prospect is so important
– Improving your conversion rate with trust-building methods
– How to structure a cold call and the types of language you should use
– How to differentiate your company based on your approach to the market
– How to build trust in the discovery/nurture phase specifically

Introducing our 46th episode of ON AIR: With Owen – our latest interview video series with honest conversation about scaling revenue, hosted by our Founder & CEO, Owen Richards.

Our 46th guest is Will Koning, Founder & CEO at SaaSLeads.io. Owen and Will talk about the notion of outsourcing your SDRs vs. building an inhouse sales team, and when is the right time to leverage both.

Including:
– Recognizing when to run an SDR function externally, and when to hire internally
– The likenesses and the differences in the journeys of both
– An overview of the challenges in the current climate of hiring talented SDRs
– How to solve a talent attraction challenge for a smaller businesses
– How to solve a talent retention issue for larger businesses
– How to keep your talent engaged to ultimately drive pipeline and revenue
– The importance of sales and marketing alignment in order to grow revenue
– Getting through to key stakeholders and managing expectations
– How solving your pipeline challenge leads to fixing your revenue problem.